Responsibilities: 1. Develop influencer marketing strategy and marketing calendar based on industry seasonality, customer insights, company/product milestones. 2. Work with marketing functions to develop branding & growth driven marketing campaigns leveraging vertical media, community, social media, and offline marketing channels. 3. Develop effective co-marketing campaigns / activities with different platforms such as Tiktok,etc. 4. Constantly review and iterate marketing messages and channels based on data-driven analysis.
Qualifications: 1. Bachelor degree or above; 2. at least 2-3 years marketing experience, familiar with e-commerce industry and fashion industry;（if you are a good cotent/idea maker or you are an influencer, no limit about experience，show your works.） 3. Passionate about working with other functions or ecosystem partners to co-create and make impact with strong communication and clear business sense; 4. Problem solver with a strong can-do spirit, comfortable working in a dynamic, fast-paced, startup environment; 5. English native speaker.
Digital Marketing/Social Media Marketing