Established the company's cross-border e-commerce department from inception. Built, managed, and operated the company's Shopify store, overseeing website planning, content development, and product optimization. Set up and managed the Newegg store (smart home, computer peripherals, and electronics), achieving $300,000 in sales. Launched and operated the Amazon store (personal care), generating $360,000 in sales. Established and managed the company's Lazada store (maternity, toys, clothing), driving $20,000 in sales. Led a team of 7 members, providing training, guidance, and assigning work tasks to enhance cross-border e-commerce knowledge and store operations. Managed the company's social media accounts (Facebook, Instagram, LinkedIn, Twitter, and YouTube) to maximize brand visibility and engagement. Achieved a sales revenue of $650,000 through the implementation of effective strategies and skills through the Alibaba International Platform and other channels. Developed and executed customer acquisition strategies outside of the Alibaba International platform to expand the customer base. Conducted market research and identified target markets to understand customer needs and preferences. Utilized various digital marketing channels such as social media, email marketing, and search engine optimization to generate leads and drive customer acquisition.

Established and managed a team responsible for the operation of the cross-border e-commerce Shopify store. Conducted market analysis and competitor research to guide product development and supplier procurement, reducing costs by 2-5 yuan. Successfully launched and managed multiple Shopify websites in various niches (pet supplies, beauty, outdoor, electronics). Oversaw daily store operations, resulting in sales of up to $200,000 and a net profit of 30%. Managed order processing, logistics, and customer service to ensure seamless online shopping experiences. Implemented Facebook and Google advertising campaigns with a strong focus on return on ad spend (ROAS), achieving a ROAS of 1:6 for Facebook and 1:8 for Google. Developed and executed email marketing campaigns (Mailchimp) to drive customer retention, repeat purchases, and new customer acquisition. Created, operated, and updated social media accounts, leveraging engaging content and promotions to increase follower base.

Led a team responsible for daily social media operations, influencer cooperation, and brand promotion. Developed partnerships with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs) to amplify brand presence. Managed social media accounts, creating compelling content, conducting promotions, and increasing follower count by 135%. Collaborated with new media promotion companies and influencers on platforms like YouTube, Facebook, and Instagram to drive product awareness. Established partnerships with platforms like Slickdeal, Reddit, Bradsdeals, hotukdeals, and dealplus to boost product conversions and inventory clearance. Assisted the Amazon sales team in-store optimization, including titles, copywriting, images, A+, and reviews. Conducted market research to identify overseas trends and consumer demands. Responsible for Shopify store setup, including website planning and content development (navigation bar, product categories, banners, images, copywriting, titles, product descriptions, and reviews). Managed and operated the Walmart store and provided guidance on store operations, optimization, and advertising on various platforms (eBay, Wish, Joom). Improved customer review rates and effectively managed reviews on Amazon, addressing both positive and negative feedback.

Master of Science (MSc) in Engineering Management

Master's degree in International Business

Master's degree in Industrial Engineering and Logistic Management

Bachelor's degree in Civil Engineering