Cultivated productive relationships with multi-national manufacturers and Honeywell brand managers to ensure delivery of on brand products, on time and to the agreed commercials. Filled portfolio gaps and initiated product improvements by analysing consumer data, conducting customer interviews, and scanning the competitive landscape. Key Contributions: • Oversaw 40 SKUs globally launching into retail and omni channels, specifically Home Depot, City Club, Best Buy and other marketplaces, generating $7M of incremental revenue and $21M of existing product revenue (2022-23). • Managed budgets of up to $250K leading 6-8 projects per year. Coordinated projects from opportunity identification to delivery covering planning, development, qualification, and launch. • Increased sales margin by 8% over two years in the US & Canada by identifying value-add features, seeking lower logistics costs, and defining key value propositions for new products. • Launched over 16 new SKUs on time and on budget as part of a product roadmap, while coordinating cross-functional teams to meet deadlines and deliverables.

Implemented an NPD process for the first time in the company, working alongside Engineering in a newly built Technology Centre to conceive, concept test, prototype test and commercialise 4 new NPD projects. Bridged the gap between product design/detailed engineering and market research/voice of customer. Key Contributions: • Led the commercialisation of two NPD projects resulting in orders worth US$400K. Employed Kickstarter and own ecomm assets as pre-launch incubators and compiled a working team to execute deliverables. • Conducted qualitative and quantitative research for 4 NPD projects to uncover early adopter personas, evaluate product concepts, test price elasticity, and examine stickiness of value propositions. • Coordinated focus groups in the US and HK to test and iterate prototypes for several new technologies, some of which eventually received patents. • Evaluated competitive landscape, level of saturation, market/segment sizes, quantity/margin targets, amongst many other indicators, to identify new opportunities in adjacent categories. • Developed and executed a strategic plan to increase customer awareness and engagement for a core category for the company.

Responsible for all digital marketing activity for Quilo and Bluemyst brands, and My Home Climate content website. Collaborated closely with Product Team to identify market opportunities, source off-the-shelf products and bring to market new products. Conducted primary and secondary market research to inform product roadmap, channel strategy and marketing communications. Key Contributions: • Increased Quilo website conversion rate from 0.55% in the 1st quarter of 2018 to 1.36% in the 2nd quarter of 2018. Increased website conversion rate of Google PPC traffic from 0.25% in 2017 to 2.31% in 2018. • Maintained an Advertising Cost on Sale (ACoS) of 4% on Amazon and 20% on website for all Quilo products; an ROAS of 25X and 5X respectively. • Achieved an average open rate of 25.93% and a click rate of 3.9% for Quilo email marketing in 2018. Website conversion rate from email marketing was 2.63%. • Launched and built assets for new brand Bluemyst in Oct 2018, planning the go-to-market omni-channel strategy across Amazon, Walmart and own website. • Increased overall My Home Climate website traffic by 76% and organic traffic by 29% YoY, increasing the proportion of returning visitors from 10% to 19%.

Managed a marketing budget of HKD$20,000 per week for both Hong Kong and Macau markets to increase student recruitment numbers. Extracted and analysed data from Google Analytics, Google Adwords and Facebook Advertising to identify areas for optimisation within existing SEM and PPC campaigns. Liaised with Malaysian, Taiwanese, Japanese and Singaporean agents to ensure marketing compliance and to maintain student recruitment numbers. Key Contributions: • Increased student recruitment numbers by 60% from the 1st to the 2nd half of 2017. • Increased quarterly Facebook Fan Reach by 77% and Organic Reach by 35% from the 2nd quarter of 2017. Increased quarterly Engagement Rate from 1.6% to 4.3% and CTR from 0.8% to 4.4% from the 2nd quarter of 2017. • Utilised Wix web development platform to design and implement new company website for Hong Kong, Macau and New Zealand markets. • Maintained the writing of weekly Blog articles covering topics most likely to be read by the company’s Buyer Persona and adhering to standard SEO principles. • Produced a company Quality Assurance Manual and co-mapped Diploma-level qualifications in consultation with the Scottish Qualifications Authority (SQA).

Formulated and developed quarterly marketing plans to increase student recruitment numbers and reduce the cost per acquisition. Generated quarterly performance targets for the marketing and sales team using Excel models to process past data and market trends. Created publishing materials and collaterals in cooperation with PR agency and designers to be used by prospects on site or at trade shows. Key Contributions: • Reduced the cost per acquisition from $8,500 to $6,500 per enrolment. • Planned, developed and delivered marketing campaigns generating leads that maintained a student recruitment rate of 100+ enrolments per quarter. • Generated ad copy and landing page content in tune with a digital marketing strategy to drive lead volume from negligible numbers to 150-200 leads per week. • Planned and project-managed events at key trade shows including the HKTDC Education and Careers Expo, the SCMP MBA and Postgraduate Festival and the Job Market Top-up Degree Fair. • Co-operated with Alchemy Asia brand agency to re-brand RDI Limited as a leader in providing flexible part-time UK degrees.

• Ensured company-wide admissions and academic compliance to standards set by external regulatory, governmental and partner institutional bodies. • Managed the writing of contracts, assignment marking and payments for a team of 45 part-time Academic tutors. • Liaised with the Non-local Courses Registry (NCR) of the Hong Kong Education Bureau for the registration of University of Sunderland and Pearson programmes. • Maintained professional and strategic relationships with partner Universities, including the University of Sunderland, University of Bradford and Anglia Ruskin University.

The Certified Product Manager® credentials signify a comprehensive understanding of the responsibilities involved in championing new products throughout the front end of the product life cycle, from conception to launch. It emphasizes the "go-to" function

In this Master's degree I delved into the complexities of global politics, governance and diplomacy, I explored theories of international relations, global governance and regional studies, honing my analytical and critical thinking skills.

A degree that enabled me to understand the nature of social issues in the UK and beyond. I developed an understanding of contemporary social issues and investigated potential solutions and how to promote change to tackle social problems.