I am a forward-thinking, ambitious professional with a dual degree in Political Economy and Economics from Duke Kunshan University and Duke University. My experience encompasses various industries and markets, with a significant emphasis on entrepreneurship, strategic planning, and marketing—industries where innovative thinking, analytical problem-solving, and robust commercial acumen are vital.
▪ Founded and managed a digital media marketing company, with over 2 million followers across various platforms, specializing in social media marketing, content creation, and influencer partnerships. ▪ Developed and executed a business plan that resulted in a 50% increase in revenue and profitability within the first year of operation. ▪ Built and managed a team of 10 employees, providing training and support to ensure high-quality client service and operational efficiency. ▪ Developed and executed successful marketing campaigns for clients across various industries, increasing their online presence and customer engagement.
▪ Founded and managed a bubble tea and Chinese food restaurant, overseeing all aspects of the business from concept development to daily operations. ▪ Developed and executed a successful business strategy, resulting in a 25% increase in revenue and profitability within the first year of operation. ▪ Built and managed a team of 15 employees, providing training and support to ensure high-quality customer service and operational excellence. ▪ Conducted market research and customer feedback analysis, leading to the development of new menu items and promotional campaigns that increased customer engagement and loyalty.
▪ Conducted research and due diligence to identify relevant experts in various industries and markets. ▪ Built and maintained relationships with industry experts to gain insights into market trends and investment opportunities. ▪ Created marketing materials, such as reports and presentations, to communicate research findings to clients. ▪ Collaborated with other teams, such as sales and consulting, to ensure the delivery of high-quality services to clients.
During my undergraduate study at Duke University, I specialized in Political Economy with an Economics track. This program equipped me with a strong understanding of the interplay between politics and economics, honed my analytical and research skills, an
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