Basil Khan

Strategy & Marketing Specialist | Driven by Innovation and Impact
23 years oldOther marketing positionsCome from Pakistan Living in Shanghai
Language: English, Hindi, Turkish
Mandarin: fluent communication

I am a forward-thinking, ambitious professional with a dual degree in Political Economy and Economics from Duke Kunshan University and Duke University. My experience encompasses various industries and markets, with a significant emphasis on entrepreneurship, strategic planning, and marketing—industries where innovative thinking, analytical problem-solving, and robust commercial acumen are vital.

Founder & Marketing Manager
LaazyPotato
Mar 2020 - Aug 2022(2 years)

▪ Founded and managed a digital media marketing company, with over 2 million followers across various platforms, specializing in social media marketing, content creation, and influencer partnerships. ▪ Developed and executed a business plan that resulted in a 50% increase in revenue and profitability within the first year of operation. ▪ Built and managed a team of 10 employees, providing training and support to ensure high-quality client service and operational efficiency. ▪ Developed and executed successful marketing campaigns for clients across various industries, increasing their online presence and customer engagement.

Co-Founder & Manager
ParteaTR
Mar 2021 - Jul 2022(a year)

▪ Founded and managed a bubble tea and Chinese food restaurant, overseeing all aspects of the business from concept development to daily operations. ▪ Developed and executed a successful business strategy, resulting in a 25% increase in revenue and profitability within the first year of operation. ▪ Built and managed a team of 15 employees, providing training and support to ensure high-quality customer service and operational excellence. ▪ Conducted market research and customer feedback analysis, leading to the development of new menu items and promotional campaigns that increased customer engagement and loyalty.

Marketing And Research Associate
TravelNTrade
Jul 2020 - Feb 2021(6 months)

▪ Conducted research and due diligence to identify relevant experts in various industries and markets. ▪ Built and maintained relationships with industry experts to gain insights into market trends and investment opportunities. ▪ Created marketing materials, such as reports and presentations, to communicate research findings to clients. ▪ Collaborated with other teams, such as sales and consulting, to ensure the delivery of high-quality services to clients.

Duke University & Duke Kunshan University
, Political Economics with Economics Track
Aug 2019 - Dec 2023(4 years)

During my undergraduate study at Duke University, I specialized in Political Economy with an Economics track. This program equipped me with a strong understanding of the interplay between politics and economics, honed my analytical and research skills, an