Jye Shyan

New Product Development
33 years oldOther marketing positionsCome from Malaysia Living in Overseas
Language: Malay, English
Mandarin: fluent communication

A creative, enthusiastic, multilingual Brand Executive and Marketing Professional highly regarded for crafting and deploying strategic marketing and business development plans and cultivating relationships with key industry leaders. Exceptional strategist known for analyzing trends to develop long-­‐term strategies, key objectives, and operational execution plans based on business best practices as well as maximum growth and profitability. Out of the box, creative thinker known for successfully managing projects, promotional initiatives, and events while ensuring client needs are exceeded.

New Product Development
Coca-Cola Refreshment Sdn Bhd
Jul 2019 - Now(5 years)

I have been involved in all aspects of bringing new product to market, from the initial concept right though to product launch. I’ve successfully planned and manage 10 new beverage innovations into SIMA market and successfully transition 80% Coca-Cola Portfolio in RCG formulation in 18 months.

Brand Excutive
Intigus Sdn Bhd
Apr 2017 - Apr 2017

I work as a account servicing. This is team which directly communicate with the client, and responsible to understand their direction and bridge it with creative or media team. My role is to embrace this complexity; leading, managing and coordinate these disparate skill as one coherent whole, towards a common set of objectives

HELP University
, Marketing Communication
Mar 2011 - Mar 2014(3 years)

The Marketing Communication refers to the means adopted by the companies to convey messages about the products and the brands they sell, either directly or indirectly to the customers with the intention to persuade them to purchase.