• Lead market representation, which entails planning, entry, and expansion, of four regional/global brands/OEMs/SaaS etc. into Africa and Middle East markets. • Generate leads and appoint local partners in major geographies across Africa and Middle East. • Oversee lead generation and brand awareness programs for various brands or products. • Design appropriate sales funnel fit for different markets or geographies. • Design appealing value-proposition befitting for both business and cultural nuances of various markets. • Gauge market pulses and using feedback for product development of new or modification of existing SKUs. • Strategic interventions downstream to speedy trade flows across chain to homes and end users. • Crafting a winning framework that enhances supply and value-chain fluidity. • Aftersales support and services that keep partners, distributors and customers continuously engaged. • Strategic market planning, segmentation, penetration, expansion, and diversification. • Responsible for P&L margins across supply chain to keep all stakeholders happy and in business. • Research, initiate and adapt best-fit Route-2-Market model for different markets or geographies. • Leading execution of B2B sourcing platform on the Demand and Supply sides of the market.

• Led entire SBU with full P&L responsibilities, maintaining approved wholesale and retail profit margins. • financial planning, including budgeting, forecasting, and scenario analysis. • Led strategic product development initiative, leading to a 30% increase in SKUs, competitive pricing, and customers satisfaction index. • Redesigned the ARSHIA business model and business processes that grew sales revenue by over 150% within 3 years, incorporating the use of CRM software tool. • Led the strategic mapping of clients’ perception that resulting in a rebranding exercise that stabilized the ARSHIA/FLUGEL consolidation in Iranian market. • Competition analysis to strategically map our spot in the UAE market, identify real competition and design playbook to win competition share in the OEM market space. • Led growth strategies that exploited strategic gap within the OEM space, grew existing market(s) by over 100%, expanded into new markets in Africa, Middle East/GCC, and the CIS. • Partners/Distributors management across multiple geographies • Coordinating sales and business growth in over 15 countries • Developed and led execution of our winning Strategic Marketing Plans (SMP) and Inventory Management (IVM) initiatives, reducing losses, and contributed 25% to overall productivity. • Fix supply/value chain frictions, halving invoicing cycle, and strengthen positive cashflows by over 50%. • Growing the SBUs personnel size and effectiveness by over 200%. • Led the strategic revival and consolidation of another brand (Flugel), securing its AVA in existing markets. • Stakeholders buy-in for major strategic shift.

Sales, Business Development & Process Consultant • Initiated telemarketing unit that won back over 70% of lost customers, contributing over 30% sales revenue in 1-year. • Managed end-to-end sales approach that grew sales revenue by over 50% within the first year. • Set up Key accounts across territories generating return orders more than 50% weekly from previous year. • Achieved over 70% market penetrations in eastern Nigeria and became the beverage of choice in that category. • Lead the availability, visibility, and accessibility (AVA) campaign that led to over 80% availability across major retail outlets. • Reconstructed the entire business process using flowchart techniques that saw an upward of 75% improvement in business and personnel effectiveness. • Redesigned the KPI for the maintenance department that saw personnel productivity grow by over 30%. • Risk assessment of strategic initiatives and mitigation planning. • Led direct and indirect team of over 200, delivering E-2-E strategic and situational analysis of business growth along sales pipeline.

MBA in Strategic Management

First Degree