/Coach/Current/

Louis

Transforming your vision into reality
47 years oldCoachCome from China Hongkong Living in Hongkong
Language: English, Other
Mandarin: simple communication

As a seasoned professional with 18 years of experience in packaging and branding, I am a strategic leader in creation and design. My business acumen and visionary approach have been instrumental in developing successful branding strategies for various companies. With extensive experience in design and art direction, I possess strong analytical skills and a deep understanding of market and business dynamics, enabling me to create effective designs that align with business goals.

Performance Coach and Facilitator
Life-tasting
Oct 2018 - Now(6 years)

Specialize in providing one-on-one and team coaching, counseling, and facilitating personal development and career-related issues. With my diverse experience and skill set, I offer customized coaching and training solutions tailored to meet the unique needs of each individual or organization I work with.

Project Based Design Director and Project Management
Tring Studio
Aug 2018 - Jun 2023(5 years)

Developing a brand awareness strategy by producing print designs, developing packaging portfolios, providing creative solutions, analyzing trends, and creating guidelines. • Developing accounts through in-person visits, assessing client needs, and identifying solutions; • Conducting market research on the competitive landscape and industry trends; • Producing distinctive and innovative creative solutions that reinforce business strategy objectives; • Conceptualizing and executing branding solutions, including identities, color schemes, and graphic themes for new and existing product lines.

Creative Director for Graphics & Packaging
Huawei Technologies
Jul 2015 - Jun 2018(3 years)

Strengthening brands for global market proposition by producing multimedia tools, print designs, packaging portfolios, executing creative solutions, creating brand guidelines, and managing teams. • Significantly reduced average production costs by up to 75% through effective resource utilization and waste management programs; • Directed creative management and improved process instructions, achieving a significant 35% reduction in scrap; • Successfully recruited national design talent and built a cross-functional team, growing from six to sixteen within two years; • Engaged with various departments to translate business objectives into actionable targets for the team, enhancing the quality and effectiveness of finished products; • Designed packaging that broke the personalization barrier for national.

California State University Northridge
, Graphic Design
Jun 2000 - Aug 2003(3 years)

Visual Design

Performance CoachingMentoringCareer CoachingLeadership DevelopmentCareer CoachingCorporate TrainingWorkplace Coachng