Produce photographs, videos, animations, and other forms of visual media for brands ensuring on-time and on-budget delivery in alignment with global content formats https://roseliu.com/

- Manage and execute video projects for clients, includinng Polestar and Genesis, under firm deadlines while maintaining effective communication with stakeholders and collaborators - Built and guided a roster of freelance talents, optimizing project quality across different budgets and implementing technology and workflow adjustments to improve project delivery time - Oversaw a pipeline of agency communications requests, providing support to senior executives for presentations, award applications, and other written materials (English only)

- Created original video series, managed rights clearance processes, and optimized the distribution of multi-platform digital video content (YouTube, Instagram, WeChat) - Directed the annual program of video content within a designated budget, overseeing asset circulation and creative reuse - Monitored social channels for trends and sentiment, informing content strategy and tracking performance metrics - Collaborated with third-party service providers, overseeing shoots and ensuring alignment with PHOTOFAIRS’ visual aesthetic and tone

- Produced multimedia content of artist interviews, studio visits, and other features for MoMA Magazine - Supported on researching, filming, and editing video series including At the Museum and MoMA Live for the Museum’s Youtube channel (the largest museum-led arts channel) - Led editing for ArtSpeaks videos, ensuring adherence to MoMA brand and design standards and collaborating with other departments to gather assets and accommodate review and edits - Monitored and reported viewer feedback, tracked growth metrics, and generated reports to inform content strategy

- Created high-resolution photographs of artworks for print and web usage, documentation of restoration, and art history research - Maintained up-to-date knowledge of digital photographic equipment, lighting technologies, and methods, ensuring optimal color calibration for print reproduction

Worked on various photo and video shoots of exhibition views, catalogs, retail products, and special events, and managed the photography post-production process

MFA in Photography and Related Media, Rochester, NY, USA

BA in Photography, Norton, MA, USA