Key Responsibilities: * Spearheaded comprehensive sales initiatives, encompassing digital marketing, product development, sales strategies, B2B development, and partnership cultivation globally. * Pioneered the establishment of an engaging brand identity, aligning it closely with FXW’s corporate vision and market demands. Achievements: * Successfully led numerous product launches in collaboration with affiliates, significantly enhancing brand awareness and establishing sustained product demand across diverse sales platforms (Amazon, Wayfair, Walmart, eBay, and FXW’s website). * Achieved a remarkable growth trajectory, recording increases ranging from 100% to 500% across various networks within a six-month period. Leadership and Team Management: * Manage a multifaceted team of 80 professionals across product development, sourcing, marketing, sales, customer service, affiliate management, operations, visual development, and social media. Foster a culture of innovation, skill development, and high performance within the team. Impact on FXW: Significantly improved sales, market positioning, and customer satisfaction. Drove the expansion of new sales channels and marketing strategies, contributing substantially to FXW’s growth and market presence. ** Result Statement ** FXW -To Be Announced

As the CMO at Lost Horizon, a key player in the outdoor gear industry, I've significantly contributed to the company's global expansion and transformation. My approach combines strategic vision, innovative marketing, and a commitment to brand integrity and customer satisfaction. Strategic Expansion & Brand Development: • Spearheaded Lost Horizon's entry into European and UK markets, establishing the brand's presence and reputation. • Guided brand development to ensure Lost Horizon is recognised for quality, design, and functionality. Global Sales Growth: • Key in achieving a 35% increase in global sales within six months, demonstrating effective strategy and market penetration. Innovative Marketing & Technology: • Enhanced marketing capabilities using AI and data analytics, refining market strategies and customer targeting. • Developed new marketing methods to boost international brand visibility and engagement. Operational Efficiency & Leadership: • Streamlined operations and team structures to support international growth, achieving seamless market integration. • Fostered a high-performance culture, emphasising continuous learning and clear goal-setting. Market Adaptation & Product Development: • Led continuous adaptation of product lines to align with market trends and consumer feedback. • Directed product development to meet and anticipate market needs, cementing Lost Horizon's status as an innovator. Personal Growth: • Adopted a philosophy of calculated growth and precision, prioritising long-term success. Through my leadership, Lost Horizon has evolved into a globally recognised brand, synonymous with innovation and quality. ** Result Statement ** Lost Horizon -To Be Announced

* Develop and implement effective marketing strategies to increase brand awareness and customer engagement for Sweetnight and its sister brands on a global scale * Oversee all aspects of the business development, including but not limited to; Chinese local sales platforms, OEMs, e-commerce platforms (eBay, Walmart, Amazon, Wayfair), standalone website, affiliate marketing, Rakuten, KOL development * Schedule and oversee strategic incentives to enhance the company's position and standards on a global level, to increase sales and revenue * Led and managed a team of marketing professionals to achieve high levels of performance and productivity by providing regular training and development opportunities * Attend trade shows and exhibitions to identify and establish new partnerships with KOLs, affiliates, and distributors, to further expand the company's global market reach * Collaborate with product design and development teams to ensure that products are marketed in a way that resonates with target audiences * Manage and track marketing budgets, analyzing the effectiveness of marketing initiatives and making adjustments as necessary to maximize results * Stay current on industry trends, market research, and competition to make informed decisions on marketing campaigns and initiatives. * Effectively manage and guide a team of over 500 employees to drive their professional growth and development. Utilize a combination of in-house training sessions, personalized coaching, and outsourced training programs to ensure that all team members are equipped with the necessary skills to achieve company goals. * Take a hands-on approach to train and mentoring, providing individualized support and guidance to help employees reach their full potential. Foster a continuous learning and improvement culture to drive the company's success. ** Result Statement ** Sweetnight - 1 billion to 1.3 billion USD 33.4% increase in sales over 2 years and 7 months Skills: Analytical Skills · Retail · Sales · Marketing Management · Global Brand Development · Affiliate Marketing · International Marketing · Global Sourcing · Project Management · Consumer Products · Digital Strategy

* Proven ability to lead projects from concept to successful completion employing crafting and executing impactful marketing plans that align with business goals and drive growth. * Superb at creating and executing a comprehensive brand concept, encompassing product design and development, manufacturing and logistics, branding, market reach, retail price point setting, and selling methods. * Building and nurturing key relationships, from sales teams and distributors to customers and industry partners. * Monitoring budgets and performance metrics to measure the success of marketing efforts and make data-driven decisions. * Experienced in training and enabling over 100 employees to effectively implement Western-style marketing strategies, communicate effectively, and meet work expectations. * Experienced in overseeing creative teams to produce high-quality, relatable content/creatives that resonate with target audiences and drive conversions—committed to ensuring that all content is locally relevant and effective in driving desired outcomes. * Representing the company with poise and professionalism, establishing solid relationships, and positioning the brand as a leader in the market. ** Result Statement ** Novilla - 7 million to 12 million 58.3% increase in sales over 2,5 years Skills: Retail · Marketing Management · Project Management · Consumer Products · Digital Strategy · Brand Development · Branding · Search Engine Optimization (SEO)

* Developing and executing comprehensive marketing strategies to drive sales and growth for the company across multiple platforms, including Amazon, eBay, Shopify, etc. * Oversee and coordinate cross-functional teams to streamline workflow and optimize efficiency. * Foster an environment of continuous learning and professional development through training programs, covering areas such as marketing, website and system coding, and management skills. * Set precise Key Performance Indicator (KPI) goals and regularly evaluate team performance to drive sustained growth for the company brand. * Representing the company at relevant industry events and building relationships with key players to raise brand awareness and establish new partnerships. * Explore opportunities for joint ventures and strategic partnerships with other companies to expand the company's reach and impact. * Successfully and efficiently collaborate with the Marketing Director to stay ahead of the game on planned marketing initiatives. * Successfully led and empowered a team of over 50+ individuals through comprehensive SEO research and sales platform expertise, driving improvements in employee capabilities and elevating sales results. ** Result Statement ** Baleaf - 45 million to 65 million USD 69% increase in sales over 1. year and 2 months* Skills: Customer Acquisition · Employee Training · Retail · Sales · Marketing Management · Web Design · Consumer Products · Digital Strategy · Search Engine Optimization (SEO) · Web Development · Management

* Develop and launch a comprehensive e-commerce website * Produce engaging written content, visuals, and videos, optimized for SEO to expand company presence on multiple sales platforms * Train and manage a team of marketing specialists to maximize engagement and sales on social media through PPC and post-optimization * Plan and execute regular marketing campaigns and set KPI goals for the team * Oversee photography sessions to cater to the target audience * Report directly to the CEO on current and upcoming sales trends and provide trend analysis. ** Result Statement ** Light & Leaf (2018; $1 million USD - 2019 targeted; $1.5 million USD) 50% increase in sales over 1 year and 6 months Skills: Shopify Plus · Retail Sales · Team Management · Web Design · Online Marketing · Web Development · Graphic Design · Photography

* Design and implement a customized website specifically for the "Heimtextil" exhibition held in Köln, Germany in 2017 * Create the brand's logo, marketing materials, and exhibition billboards, and design the exhibition's interior * Serve as a professional photographer for product photoshoots * Enhance and edit all provided images to ensure high-quality visual presentation. * Design, develop and maintain the company's website, ensuring seamless functionality and user experience * Collaborate with cross-functional teams such as marketing, design, and product to align website goals with overall business strategy * Implement responsive design, web technologies, and coding best practices to ensure website compatibility across all devices and browsers * Conduct regular website performance audits, identify and resolve technical issues, and implement optimization strategies to improve website speed and stability * Stay up-to-date with the latest web development technologies, tools, and methodologies and continuously evaluate new tools and platforms to recommend and implement enhancements * Mentor junior developers and guide on technical and design issues * Manage the development lifecycle, from requirements gathering to implementation, testing, and deployment. * Ensure website security and data privacy by implementing best practices and staying current with security threats and trends. Skills: Application Programming · Remote Teamwork · Trade Show Exhibitor · Exhibit Design · PHP · Logo Design · Web Design · Search Engine Optimization (SEO) · Web Development · Graphic Design · Photography

* Managed and executed daily updates on international social media channels to engage the target audience * Developed and designed Affiliate & Marketing materials for website and marketing campaigns * Overseen product photoshoots and edited images to showcase key features * Provided direct consultancy sessions to the CEO and management team * Continuously monitored and reported on current and upcoming sales trends to the CEO Skills: International Sales & Marketing · Manufacturing · Product Marketing · Communication · Team Management · Web Design · Product Design · Web Development · Graphic Design

* Implemented & maintained international online sales platforms. * Overseeing production volume to ensure growth and anticipate seasonal trends. * Develop several websites in order to boost exposure online. * Recruit, facilitate, and provide industry, and international communication skills & online platforms programs to new staff and associates. * Work with team, marketing, and clients to identify strengths and weaknesses of current offerings and develop initiatives to improve them for our international customers. * Overseeing and Scheduling strategic incentives throughout the company's sales platforms to enhance the company's position on a global standard. ** Result Statement ** Light & Leaf (2011; $1.3 million USD - 2014 targeted; $2.6 million USD) 100% increase in sales over 3 years Skills: International Sales & Marketing · Manufacturing · Product Marketing · Communication · Team Management · Web Design · Product Design · Web Development · Graphic Design

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