Community Operations Built and established accounts across all social media platforms (Facebook, Twitter, Instagram, Youtube, Discord, TikTok). Lead a team of 5 in creating a social media presence and developing content strategies. Create and vitalize our Discord community of 64,000 server members while retaining an active rate of 25% and above. Plan and prepare marketing strategies for different stages of Game Launch. Build department goals, targets and KPIs. Strategic creation of content marketing to capture and activate community members. Marketing Revamped and created vital messages and selling points for marketing strategies. Planned the Gamescom event for Club Koala. Reaching and engaging more than 10,000 visitors daily. Managed PR strategies and creation of key messages. Created strategic KOL strategies to be executed during different stages of the game launch. Manage Brand Image and language and align/distribute targets across the department. Event Management Built Gamescom event approach and plan. Planned and led the team for Gamescom. Reaching and engaging more than 10,000 visitors daily over 5 days. Plan and host a Press Conference to introduce Club Koala to the world. Create articles and highlight coverage of Gamescom through different social media platforms. Copywriting Review, write and enhance copywriting text for external use. Plan the foundation for the building of the Club Koala IP. Create and design stories to build game narratives.

Manage Social Media Platforms Sep 2021 - May 2023 Beijing Discord: Managed engagement activities and increased users by 200% with 25% weekly active members. Twitter: Established an advanced Twitter operations strategy, which grew followers by 80% in 3 months. Facebook: Establish content based on interest and IP-related topics. Grew members by 20% with over 35% engagement. Develop scripts for UA Ads. Created the best-performing video in 6 months among 700 Ads; recreated still image text and improved ROI by 648%. Moderator Management Revamped the operational mechanism and increased moderators by 500% with 90% retention. Enhanced customer support experience and improved efficiency in communication between players and support by 50%. Built a community-based support system to enhance user experience and increase stickiness. Introduce Community Moderator Team. Plan and Host Official Livestreams Script Writing and Planning. Create and host multiple live streams with a peak viewership of over 90,000 individual viewers. Content Creator Program Manage and enhance the Content Creator Program. Weekly submissions with over 15 active content creators. Weekly Content Creator videos generate over 15,000 YouTube views. Cooperate with Content Creators to generate weekly community guides and in-game promotional content. Communications Communicate with IP Holders (SKB, Crystal Dynamics) to ensure Brand Image and Standards are aligned and maintain efficient communication. Liaison between Development, UA, Community and Marketing departments to create a unified understanding of plans and upcoming promotional messages and context. Manage internal and external copywriting requests (PR, Community, Ads, in-game text strings, and Event language).

Business Development Source and build relations for new business opportunities via e-mail, cold calls, and face-to-face meetings. Established 8 new clients, including Century 21 and Remax. Introduce the VR showcase to the company and manage the company's first VR photography. Event Planning Plan gatherings and showrooms to showcase the company's photography work. Introduce photographer workshops to showcase and display exceptional photographs in newspapers and magazines. Create and host events where clients and stakeholders can meet with corporate officials to discuss/enhance various steps and procedures. Copywriting Manage internal and external copywriting requests (PR, Articles, Blogs, Websites, Social Media Channels).

Internal Communication Created an internal communications structure to allow smooth communications between departments, improving productivity by up to 60%. Liaison between departments to ensure the corporate agenda is met and the Brand image is maintained. Create documented project logs and highlight critical points where numerous advertisement projects can be improved. External Communication Communicate with stakeholders and investors to maintain relationships, trust and assurance. Communicate and cooperate with corporations (Pepsi) to ensure that advertisements fulfill brand image and maintain clarity. Manage any creative English-related content that might be included in advertisements or press releases. Event Planning Planned multiple successful events for key stakeholders that received highlights across different social media accounts and newspapers

Internal and External Communication Liaison between different departments to ensure Brand Image and Client Image are aligned and upheld to the highest standard. Create proposals to pitch to potential clients and stakeholders, generating 22 new clients and 3 stakeholders. Manage and maintain corporate Social Media (Twitter 52,000 followers) to maintain activity and engagement within surrounding communities via communication of key messages. Review all internal or external written documents. Created and published over 46 articles (Blogs, newspapers and corporate websites) Management Manage and maintain the schedule for a total of 53 employees. Mentor different employees on maintaining Brand Image and effective written communication techniques. Improve the efficiency of the communication department by alleging different tasks to match individual skill sets.

Bachelors in communication studies