From roles at Paul Smith, Nike, DKNY, Pepe Jeans, and others, to in-depth consultancy projects with major Chinese brands like BOY London, Biemlfdlkk, and Romon, my career has offered a breadth of experience in the European, Asian and North American markets. I have comprehensive practical experience in every aspect of creative product development: leading, ideating, inspiring, designing, sourcing, pricing, negotiating, engineering, executing, finishing, packaging and promoting fashion collections I am passionate about design, function, fabric and style, and am compelled to create product and brand stories that can connect to target customers and drive tangible business advantages. Experience on both sides of the client/supplier relationship has given me uncommon insight into customer needs and solutions-driven development.
International Amsterdam based design consultancy offering a full range of services from trend seminars to creative direction, branding and product design, sourcing and production management. Clients include: Denham McGregor Gaastra Blue
Creative Director of Performance Apparel and Professional Sports Apparel Division Responsible for Men's & Women's Sport Performance, Pro Sport and Advanced Innovation Team (AIT) Europe. Rugby World Cup '07. Seamless technology & No sew lamination.
DD of all brands in Jeans division. Paul Smith Jeans Red Ear [including Red Ear Japan] R. Newbold [including R. Newbold Japan] Paul Smith Sport Childrenswear Responsible for apparel design, sales, sampling and production. Increased turnover from 10M to 16M. Rejuvenated Paul Smith Jeans line in Japan.
Reporting to CD, DKNY Jeans & Donna Karen Corporate. Team management, line launch presentations, research & development denim.
Graphic design
Fashion Design, Illustration & Knitwear
Contact Info
- (+86) 186****9921
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