/Sales/Current/

Celso

Very capable GM, Sales or BD director
50 years oldSalesCome from Netherlands Living in Shanghai
Language: Mandarin, German, Dutch, English
Mandarin: simple communication

I am a European manager with a successful career specializing in the China and Asia Pacific region for the past 20 years   A collaborative leader and skilled communicator •  Manage a company and individual teams to reach their objectives •  Collaborate with outside consultants and third-party vendors to manage projects from concept to completion. •  P&L management •  Administrative and legal entity management in China •  Work experience managing businesses in China, Hong Kong, Taiwan and Vietnam •  Language: English, Dutch, German, Chinese •  Strategic analysis and market planning for MNC’s in China A highly organized and driven manager ready for the right business challenge to maximize sales and drive the company’s profitability. Currently looking for management opportunities in companies with great products, people and brands. I am excited by new challenges and the ability to learn and grow from those experiences.

GM
CRC Industries
Jul 2014 - Aug 2019(5 years)

Overview CRC Industries is a global leader in the production of specialty chemicals for (MRO) maintenance, repair and operational professionals and do-it-yourselfers, serving the automotive, industrial, electrical, marine, heavy truck, hardware and aviation markets. Key Areas of Responsibility My work as a General Manager with business development, startup, and strategy experience has taken CRC China through startup and growth obstacles, with quick expansion and aggressive market position in Chinese markets. Strategic Planning •Western business principles strengthening back office operations and driving rapid growth •Business planning as GM optimized cash flow, working capital, P&L tracking Operations & Strategy Leadership •Hold P&L responsibility for Greater China operations. Direct staff of 20, including 5 department heads. •Report to the CEO in the USA. •Oversee Greater China •Manage International Distributors in China, Hong Kong and Taiwan. •Manage CRC domestic production, 3PL Warehouses, QC Company and operations. •Manage Import and exporting of CRC products into and out of China. •Created the 4-year plan and Strategy for CRC China. •Increased efficiencies and transparency of communications by instilling a culture of mutual respect among all team members. •Expanded the office to a new location and built out the new space after 18 months of operation. Achievements •Set up the China office, sales force and 3rd party vendors from zero to 20-person team, that includes a sales organization, logistics team, finance and marketing teams. •Set up and expanded the China distributor network •Set up domestic distribution network to 86 of distributors across China in 3 years. •Achieved 45% growth in 2016 •Achieved 20% growth in 2017 •Achieved 19% growth in 2018

General Operations Manager
FNIX International
Sep 2013 - Jul 2014(10 months)

Key Areas of Responsibilities: -Managing and developing client base, in charge of sourcing teams, quality control teams, factory liaisons and QC service contracts for sporting goods products. -Developing and setting up buying programs for large US and European sporting goods retail chains and brands such Intersports, Tom’s, Burton, Sims snowboarding - Managing the satellite offices and schedules of team members there. - Setting performance metrics for the team to keep on schedule and budget

GM
Ciparo
Jan 2007 - Jul 2013(6 years)

General Manager Shanghai / Vietnam Permanent Dates EmployedJan 2009 – Jul 2013 Employment Duration4 yrs 7 mos LocationShanghai, China / Ho Chi Minh & Hanoi, Vietnam Key Areas of Responsibility: -Management of the Shanghai and 2 Vietnam offices and business operations; covering selling waste paper, plastic and scrap metal, Spanish marble. -Management of all key customer relationships across Europe, United States, Australia, China and Vietnam. -Buying and exporting of materials from China and Taiwan for the European market. -Hiring, development and retention of staff: overall management of recruitment, training and development, assessment and retention of staff. -Financial Responsibilities: management of individual office P&L’s and the delivery of business/revenue targets.see less TitleGeneral Manager Shanghai Permanent Dates EmployedAug 2007 – Jan 2009 Employment Duration1 yr 6 mos Key Areas of Responsibility: -Business Development: identifying potential business opportunities in Shanghai and the surrounding regions (Shanghai, Zhejiang, Jiangsu, Anhui, Fujian) in order to achieve revenue targets. -Promoting and selling waste paper and plastic to enduser factories and traders. -Managing a sales team of 10 people: responsible for recruitment, training and development and overall retention of team.

Inholland University of Applied Sciences
, Business Administration
Sep 1997 - May 2000(3 years)

EBA, European Business Administration