Job Responsibilities

We're seeking a passionate and results-driven Content Marketing Specialist to join our dynamic team. You will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, generates leads, and fosters customer engagement. You'll create compelling content across various platforms, ensuring it aligns with our brand voice and resonates with our target audience. Content Strategy & Planning: ● Develop and implement a content strategy that supports our marketing objectives and target audience. ● Conduct thorough keyword research and competitive analysis to identify content opportunities. ● Create and maintain a content calendar, ensuring timely and consistent content delivery. ● Define content KPIs and track performance to optimize content effectiveness. Content Creation & Production: ● Write and edit high-quality content, including blog posts, articles, website copy, social media updates, case studies, and more. ● Produce engaging multimedia content, such as videos, infographics, and podcasts (if applicable). ● Ensure all content is consistent with brand voice, style guidelines, and SEO best practices. ● Work with designers to create visually appealing content. Performance Analysis & Reporting: ● Monitor and analyze content performance using relevant metrics (e.g., website traffic, engagement, leads). ● Generate regular reports on content performance and provide insights for optimization. ● Stay up-to-date on industry trends and best practices in content marketing. ● Use analytics tools such as google analytics. Collaboration: ● Collaborate with cross-functional teams, including sales, product, and design, to ensure content alignment. ● Manage relationships with external freelancers or agencies as needed.

Job Requirements

Application Requirements: Required: ● Minimum 2 years of professional experience in content marketing, copywriting, or a related field. ● Proven track record of developing and executing successful content strategies. ● Excellent writing, editing, and proofreading skills. ● Solid understanding of SEO principles and best practices. ● Proficiency in using content management systems (CMS) and marketing automation tools. ● Ability to analyze data and generate actionable insights. ● Strong project management and organizational skills. ● Excellent communication and collaboration skills. ● Bachelor's degree in Marketing, Communications, Journalism, or a related field. Preferred: ● Experience within the Automotive or Consumer Electronics (3C) industry. ● Familiarity with video production and editing processes. . ● Experience with social media management tools. Please apply with Selina Email: selina.zhao@hiredchina.com Wechat: 86 18022995129

Required Languages

Mandarin, English