Job Responsibilities
Job Summary: 1. Develop product positioning, market insights, competitor analysis, and sorting out key selling points for product projects. 2. Formulate product marketing strategies, output slogan/key messaging/official website copywriting, and develop product marketing assets with the team. 3. Participate in the planning of new product launch projects, output script content for press conferences. 4. Integrate internal resources to provide life-cycle marketing support for products.
Job Requirements
Qualifications: 1. 5+ years of marketing experience in consumer electronics products or high-end brands. 2. Familiar with product go-to-market processes. 3. Excellent copywriting ability.
Required Languages
English
Job Details
Position type
Other
Experience
5～10 years
