Giovanni

Brand Manager&Senior Supervisor
37 years oldMarketing specialist/Marketing managerBachelor's DegreeCome from Mexico Living in Shanghai
Language: Italian, Portuguese, Spanish, French, English

Giovanni is an adman leader with knowledge in: public relations, marketing, trade marketing, media, social media, digital marketing, tourism, travelling, wine, lifestyle, hospitality, architecture, interior design, telephony, cars, motorcycles, airplanes

CDK Global Group
Brand Manager
CDK Global Group
Jun 2017 - Now(7 years)

- Supervision of websites and mobile phone applications development (Landing Page, Chatboot, Pixels, Header, Footer, Banners, Forms, Look & Feel, Wireframes, multimedia content --images and video--). - Supervisor team of work (Back End and Frond End). - Troubleshooting on website and mobile phone applications (technical support). - Training to network of automotive dealers in the use of Digital Marketing and Social Media tools. Newsletter development. - Negotiation with E-commerce portals for the sale of new and pre-owned cars (Mercado Libre (Ebay), Seminuevos.com, Segunda Mano, Autocosmos, Autos only, Viva Anuncios and Maxipublica). - Negotiation of benefits for Digital Marketing and Social Media campaigns with the Mexican Association of General Motors Distributors) AMDGM. - Creation and implementation of process manual for network of automotive distributors in digital marketing. - Supervision of Digital Marketing campaigns (SEO, SEM, retargeting, augmented reality, Facebook Ads, Twitter, Influencers "Vox Fed", Instagram and YouTube). - Supervision of performance campaigns. - Supervision of Ad Planner. - Use of software for project management (Asana, Trello and Slack). - Coordination of work team (web developers and systems engineers). - Supervisor of digital marketing campaigns and Social Media with advertising agencies (Mccann Commonwealth, MRM and Leo Burnet). - Budget control and billing of 271 automotive dealers (Chevrolet, Buick, Cadillac and GMC)

Senior Project Leader Manager / Senior Account Supervisor
Grupo Salinas
Dec 2016 - Jun 2017(7 months)

Project * (7 months) Brands: TV Azteca, Elektra, Italika & Banco Azteca. - ATL, BTL and Digital Marketing campaigns supervisor. - Filming TV commercials supervisor (Mexico, United States, Central America and South America). - Review of Storyboard and Storytelling. - Radio scripts supervisor. - Review of graphic materials. - Negotiation and treatment of suppliers (quotations and budgets). - Review of color tests and raffles. - Preparation of Brenchmark and brand manual. - Preparation of memorandums and schedules. - I work with strategic planning team. - Digital marketing campaigns and social networks (websites, mobile applications, content for social networks and review of reports) implementation supervisor. - Presentation of advertising campaigns. - Preparation of corporate presentations. - Scouting for filming. - Mystery Shopper in point of sale (PDV).

Senior Account Supervisor ATL, BTL / Project Manager Digital
Grupo Ferrer
Jun 2016 - Dec 2016(6 months)

Project * (7 months) Customer service in the Public-Government and Private sector: Public Sector-Government Accounts: - CFE (Federal Electricity Commission) - BANCOMEXT (Foreign Trade Bank) - ASA (Airports and Auxiliary Services) Private Sector Accounts: - Grupo Ordás (Insurance Broker Leader). Responsibilities: - Development of ODT. - In charge of TimeSheet. - Supervision of ATL, BTL and DIGITAL Campaigns - ATL Materials Supervisor: Storyboard, Story Line, Master Graphics, Final Art, Banners, Brochure, IVR, radio scripts, working copies, Save the date, Teasers, Timeline, Flowchart and Giveaways. - Supervision of audiovisual materials: Video in Motion Graphics, Video in Bullets, TV spots and Radio Spots. - Casting supervisor with radio host. - BTL material supervisor: Panel, Column and Tile (airport structures). - Conference call and presentation of creativity and campaign to the clients. - Supervision of digital materials: Web page, Hedader, Cover, Over View, Landingpage, Maling, Wireframes, Stils, Gif, banners (fixed, animated and interactive), intereactive E-books, APP (mobile applications) and posts in social networks. - Supervision of digital campaigns. - Presentation of results: SEO, SEM, Analytics, Google Adwords and E-commerce. - Knowledge in programming language formats: Worpress, HTML, Java, Script. - Preparation of presentations in Keynote for clients with graphic materials (creativity). - Supervisor in elaboration of Templates in Keynote and Power Point for a new corporate identity. - Supervisor of new “Look and Feel” and brand guidelines. - Supervisor of the development of logos for a new image. - Preparation of memorandum.

Brand Manager & Public Relations
Vinos Viñedos y Bodegas
Feb 2016 - Mar 2016(a month)

Project * (1 month) "Wine" Accounts: Viña Ventisquero (Chile) & Norton Bodegas (Argentina). - Development, coordination and logistics of corporate events. - Training with Sommeliers and Sales Force. - Wine Tasting Logistics Coordination. - Accomplishment and Coordination of Pairing Dinners. - Organization of Wine Tasting - Planning of Wine Festival. - Public relations. - Scouting. - Direct contact with brand ambassadors. - Visits planification of CEO'S

Senior Account Executive - Telefónica Movistar ATL, BTL & Digital
Young & Rubicam
Dec 2014 - Dec 2015(a year)

Account: Movistar Network (Prepaid and Postpaid) - Supervision and Execution of advertising campaigns ATL and BTL. - Use of Nielsen Ibope Tools. - Contact with Media Center Mindshare - Group M. - Analysis of advertising pieces. - Competence Elaboration. - Strategies Implementation - Planning. - Analysis and execution of Social Media and Digital Marketing.

Account Supervisor - Sport Marketing, ATL & BTL
La Doble Vida
Jun 2015 - Dec 2015(6 months)

Project * (3 months) - Coordination and supervision of TV Reality Show "Fábrica de Garra". - Supervision of advertising pieces for stadium and activations. - Film of TV Capsules in Televisa Deportes (Sports) Networks with the TV host "Claudia Lizaldi". - Supervision of digital material for Social Networks. - Negotiation with Suppliers. - Supervision of Press kit.

Senior Account Executive ATL, BTL y Trade Marketing
PML México
Jun 2014 - Sep 2014(3 months)

roject *(3 months) Accounts: Banamex, Sanfer and Gridimex - Supervision and coordination of advertising campaigns (ATL, BTL and Trade Marketing). - Competition Analysis, Mapping, Store check, Mystery Shopper, Retail. - Digital strategies development (Digital Marketing & Social Media Digital).

Project Leader Manager Digital
Victoria Digital
Feb 2014 - Mar 2014(a month)

Project *(1 month) Accounts: PM Channel 5 - Televisa - Supervision and execution of digital campaigns (Vertical Bender), Stage, Still, SEM, SEO. - Social Digital Media (Facebook, Twitter, Youtube, Vine, Instagram, Pinterest, Foursquare, Tumbler, Flickr, Linkedin, Google +, Tuenti, Skype, Google & Yahoo Search). - Mobile devices: QR CODE, Whatsapp, Line, We Chat, Viber. - Digital trends Analysis (Google Analytics, Google Trends, Google Adwords, Wordpress, Kaltura, Views and Views Report on Youtube and Bender).

Scholarship - Specialist in Information and Communication Technologies (ICT)
UNAM - (DGTIC) (General Management of Computing, Information and Communication Technologies
Nov 2012 - Dec 2013(a year)

Junior Account Executive Trade Marketing, ATL & BTL
Publciis Group México
Jun 2011 - Jul 2012(a year)

Accounts: BMW, MINI & Nestlé - Execution and supervision of advertising campaigns. - Collaboration in creative strategy. - Creation of Cross and Promotion strategies. - Contact with suppliers (executional media). - Supervision of execution of mechanical drawings in Render. - Legal analysis for advertising materials (legal notes and promotion mechanics). - Media planning. - Blogging (construction of strategies in social networks and Banners implementation). - Management and coordination of visual material. - Request and monitoring of budgets. - Preparation of market reports. - Design of IN LINES. - Analysis of Check OUT (Self-service channel). - Analysis and Scouting of trends in Trade Marketing.

Diploma in "App Marketing y Difusión de la Cultura"
Universidad Nacional Autónoma de México (UNAM)
Oct 2011 - Oct 2011

TV Production, Institutional Image and Market Qualitative Investigation
ONCE TV MÉXICO XEIPN (Canal 11).
Oct 2010 - Jun 2011(8 months)

Collaboration in Productions as: - ONCE NEWS with the journalist Adriana Pérez Cañedo. - “Aquí Nos Tocó Vivir” y “Conversando” (“Here is where we live” and “Talking”) with the journalist Cristina Pacheco. Institutional image and Market Qualitative investigation. - Focus Group results analysis (public TV viewers and non-TV viewers). - Analysis and monitoring of trends in Web 2.0 (Blogs, Facebook, Twitter and Youtube) of ONCE TV MEXICO and direct and indirect competition. - Preparation and organization of material for Focus Group (pretest and posttest filters, didactic and creative material). - Psychological analysis and classification of inbound calls from the CAT (call center). - Audio transcription of qualitative studies. - Segmentation of socio-economic levels. - Participation and analysis of audience and double audience (rating). - Analysis and report of Overview (television programming offer). - Preparation, classification and segmentation of the television programming offer (national and international channels). - Analysis and monitoring of trends of national and international channels (Web Sites). - Media guidelines, Flow Shart and media monitoring. - Analysis, evaluation and proposal of marketing campaigns, media, advertising (creative platform) and public relations. - SWOT, AIDA, Porter and VALS analysis.

Advertising Analyst (Standards and Advertising Department)
Procuraduría Federal del Consumidor (PROFECO)
Sep 2010 - Dec 2010(3 months)

- Legal advertising analysis, based on the Federal Consumer Protection Law and the Regulation of the Federal Consumer. - Protection Law, of misleading and abusive advertising (TV spots, Websites, Packings and Points of Sale). - Elaboration of Story Boards. - Reception, monitoring and verification of Procedure for Infractions of the Law, citizen complaints and emails.

Logistics of Events and Public Relations - "Espacio 2010, Mérida, Yucatán"
Televisa
Dec 2009 - Jun 2010(6 months)

Project * (6 months) - Public relations management "direct contact" with associates (official sponsors and social institutions). - Negotiation of advertising spaces and dealing with media. - Calendar of benefits and advertising rights. - Logistics assignments. - Telephone and e-mail contact with Vanguard students (better school performance) for invite them to an event.

National Autonomous University of Mexico - Faculty of Political and Social Sciences
, Advertising
Aug 2006 - Dec 2010(4 years)

#Leader #dynamic #proactive #Connoisseur #Objective #Trainee #Teamwork #Professional #Adman #Architecture #Trustworthy #Loyal #Dealmaker #Responsible #Committed #Punctual #Entrepreneur #Analytical #Strategist

Contact Info

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