One year cross-functional program with in-depth exposure to 5 different businessoperations within AB InBev. Program acceptance rate of 0,01% (2021). Roles: Customer service: Piloted solutions to improve customer satisfaction ratings by +15% Innovation PMO: development of a new in-home draft keg for France Data analyst: Analyse consumption trends of consumer data through PowerBI Trainer of a digital tool in the Jupille Brewery: training shopfloor workers & first line managers. Increased the usage of the application x2 in 4 months. Procurement: created the Supplier Diversity program for our European Value Chain Trade Marketing for all retail and e-commerce activations on our brands: Jupiler, StellaArtois, Hoegaarden & Corona in Belgium. End-to-end ownership of the promotioncalendar and brand visibility in points of sales. Tasks including: Budgeting (+2Mio €),developing promotional activities and goods to ensure category expansion, sourcing ofmaterials and logistics, presenting annual/quarterly plans to sales teams & external retailclients and assessing the results of each campaign through ROI analysis.

Reporting directly to the Sales Director, as the country head of NL. Researched the Dutchmarket, including competitor and partnerships analysis. Launched the Papernest platformservice in the Netherlands & achieved the first successful partnerships in just 1 month.Developed a long-term go-to-market framework outlining the growth strategy for thisnew market. Adapted the B2B2C product to meet market needs & built the internal salesprocesses for future team members. Generated leads, identified new B2B prospects, andconverted them into partners after a demo of the platform. Simultaneously, negotiatedcrucial contracts for new market opportunities to vertically expand our Spanish market.Ad-hoc projects: email marketing campaigns, recruitment & training of new hires.

5 month intensive chinese language course, HSK 3

Graduated Summa Cum Laude, with a minor in Digital Marketing

Thesis on: Corporate Social Responsibility in Chinese culture.