Michael

Results-driven marketing Specialist
35 years oldDigital Marketing/Social Media MarketingMaster's DegreeCome from Belgium Living in Shanghai
Language: Spanish, Dutch, Mandarin, English, French
Mandarin: simple communication

Eager to add value to individuals, businesses, and institutions to create, market and grow their activities.

Marketing Content Writer
CSOFT International / Alibaba
Oct 2017 - Oct 2020(3 years)

- Creating marketing content and implementing strategies for AliExpress French market - Adapting content for AliExpress platforms and campaigns (website, app, google ads, etc.) - Boosted AliExpress Instagram account and increased engagement and followers by 60K within 6 months - Organizing and leading digital marketing training for the CSOFT content writers team - Proofreading and operating content quality control - Writing marketing content for CSOFT blog

Training & Education Manager
Africa-China Business Group
Nov 2016 - Jul 2017(9 months)

- Designed and coordinated an educational international mobility program - Headed and coordinated an international capacity building training program gathering 200 participants in Wuhan

Communication Officer
EU-Africa Chamber of Commerce
Nov 2012 - Nov 2015(3 years)

- Planned and coordinated conferences, workshops, networking events in partnership with European institutions such as the European Commission, the European Parliament, etc. - Managed EUACC social media and built a strong online presence to effectively drive brand awareness and engagement - Wrote articles and published in think tank review “Confrontation Europe” on the Economic Partnership Agreement - Monitored and reported continuously EU-Africa trends and policies (business, energy, infrastructure, biotech, finance, etc.)

Marketing Assistant
China-EU Institute for Clean and Renewable Energy
Oct 2013 - Dec 2013(3 months)

- Developed market research on more than 50 European and Chinese institutes and universities involved in continuing education in the field of clean and renewable energies. - Elaborated business model study in the field of continuing education that strengthen ICARE development strategy - Implemented the ICARE communication strategy and supported the ICARE booth at the EU-China Exhibition on Urban Development in Beijing

Tsinghua University
, Chinese Language
Sep 2015 - Jul 2016(10 months)

Chinese language program

Huazhong University of Science and Technology
, Chinese
Sep 2014 - Jul 2015(10 months)

Chinese Language program Got HSK 4

Universite Catholique de Louvain
, International Relations, specialization in Diplomacy and Conflict Resolution
Sep 2010 - Sep 2011(a year)

Graduated with Honours