Merchandising, Marketing, Art, Advertising
Creative Production: film and print for Estee Lauder CNY & Estee Lauder new ANR launch advertisement - Analyzed industry trends and brand identity to develop creative content - Pre-production: sourced and aligned teams of creatives to develop common vision after client concept pitch - Shooting: coordinated shooting crew and line producers to ensure prompt delivery of raw material - Post-production: coordinated clients and vendors to facilitate post-production processes
EP – Yaying 30-year Anniversary Fashion Exhibition - Created an inventory management system and implemented customized storing guidelines based on international standards, which improved efficiency by 95% and guaranteed storage quality - Sourced internationally reclaimed curators and set designers, coordinated them in the curatorial & designing processes, and delivered initial draft of exhibition design
Creative Production & Merchandising - Styled models and merchandised products for 5 seasons of Dries Van Noten Showrooms in Antwerp, Milan and Paris - Produced photoshoots and styled models for commercial look books and web shop imagery for 5 seasons and 8 international clients Cabin Management - Organized showrooms and delegated cabin teams of 7 dressers and 4 models during 5 showrooms for 500+ international clients Inhouse PR & Marketing Management - Managed all Dries Van Noten sample distribution worldwide (SKU 2000+ /season) to accommodate press and clients - Managed content creation for social media accounts to engage with users and strengthen customer relations
Art History ad History with specialization in Fashion History
Contact Info
- (+86) 156****1328
- ****@****
- *****