Huawei is the leading global provider of information and communications technology infrastructure, equipment, and smart devices. During my time at Huawei, I: Write, and edit technical and product documentation, marketing materials, press releases, video scripts, speeches, and other client-facing documents. Write short-form blogs for the internal learning portal. • Work closely and develop relationships with 5G, wireless networks, electric vehicles, and other ICT translation teams based across China to communicate key business and service messages. • Prepare and present cross-cultural team trainings to Chinese staff to improve translation quality, resulting in better communication. • Video scriptwriting, presentations, and narrations, which serve as important supplementary material for English speaking customers. • Traveled to Nanjing and Shenzhen to work directly with teams on videos that communicate product features and brand values.

PPLabs is a Shanghai-based startup from the PPTV team who are building a decentralized storage and delivery platform based on CDN, P2P, and blockchain technologies. During my time as the Senior Marketing Specialist, I: • Established content marketing, SNS, and email marketing channels. • Wrote, edited, and translated weekly tech-based articles. Worked with colleagues to map out content and future posts. • Researched and wrote reports analyzing markets and trends to provide strategic insights to the company. • Regular analysis and improvement of SNS channels like Twitter and Medium to make it more aligned with current industry standards. • Initiated a cold emailing campaign for brand awareness; achieved a 200% growth in new users. • Grew email and Discord subscriber list by up to 800; used Mailchimp to manage our company email newsletter. • Assisted the Ads Manager by A/B testing Google ads. Increased average CTR to 3+%. • Cooperated across teams on video projects, MVP (minimum viable product) testing, website documentation, press releases, and other material. • Represented company at business events, seminars, and meet-ups. Networked online with key players in the decentralized web industry. • Community management including acting as the official voice for the Western market, online moderation, and handling overseas media inquiries.

One of the largest Chinese-owned eCommerce companies which operates a collection of globally successful consumer electronic, audio, home appliance, and beauty accessory brands. During my time at SunvalleyTek, I: • Created and managed official brand blog, resulting in 800,000 organic page views in a year. Implemented SEO for first page ranking on Google for select keywords and to drive organic growth. • Wrote a free eBook to provide value to blog readers and for email lead generation. Generated several hundred emails. • Worked with video agencies and freelance filmmakers on product and branding videos. Videos cumulatively reached hundreds of thousands of views. • Wrote persuasive copy for six different brands while maintaining each brand’s unique voice. Worked with the sales teams to optimize writing based on sales performance. • Led and directed a Halloween marketing campaign across six teams. Resulted in 2000+ unique emails. • Managed Facebook, Instagram, Twitter, and the RAVPower brand blog. Achieved over 2.3 million organic impressions in 2018.

During my studies at Deakin University, I majored in psychology. I also took units in subjects such as marketing, professional writing, neuroscience, sociology, philosophy, literature, environmental science, and 3D motion capture.