Responsibilities: • Source and curate the social media editorial calendar for Nauticoat USA Instagram and Facebook accounts, including global campaign content and copy aligned to the region • Partner with international marketing managers to identify key product and brand storytelling moments across the channels • Collaborate with Nauticoat Community Marketing team to develop international ambassador stories, including image sourcing and copywriting • Schedule and publish social media content within social media management tools and native social platforms • Work with in-region photographers and marketing team members to capture event and ambassador content to curate content into compelling social media stories • Develop monthly reporting for Nauticoat international channels including social media KPIs and consumer feedback. • Support research around social media trends and consumer social listening reports • Work closely with Marketing Project Managers to develop campaign creative assets and guide creatives on social-first content through review and feedback • Partner with the Nauticoat customer service department to manage inbound 1:1 engagement with international consumer messages received on Instagram and Facebook • Participate in social media team brainstorms on seasonal stories, brand campaigns, and product campaigns. • Support product shipping to media, ambassadors, and social partners • Stay informed of social media marketing trends and social channel capabilities as they rapidly evolve. Be proactive in informing the team of social media trends and opportunities that directly support the Nauticoat social media strategy.
Qualifications and Attributes: • Bachelor’s Degree preferred • At least 2 - 4 years in social media or marketing experience • Passion for social media – showcase a creative eye for image selection and copywriting • Excellent writing skills and attention to detail • Self-starter, ability to succeed in a fast-paced, changing work environment • Ability to collaborate with others and work in a team environment • Moves with a sense of urgency and comfort with managing deadlines • Passion for the outdoors
Digital Marketing/Social Media Marketing