Job Responsibilities

Responsibilities: - Create and manage ongoing plans for content and social media channels - Facilitate scaling brand and company awareness through all major social media channels - Conceptualize, shoot, edit and publish short videos independently for social media channels - Create fun and engaging content to reach our target audience, including Gen-Z audience - Support and work with the broader internal digital team on strategies to ensure brand consistency of content and to grow social pages including developing a robust content calendar and plan to align with internal campaigns and objectives - Develop and execute plans for leveraging influencer campaigns - Develop a strong understanding of entire company product line and services - Ensure brand consistency in copy through tone, voice and terminology - Research and organize content to leverage Instagram and TikTok while consistently improving engagement and benchmark metrics across each channel - Ensure progress on all platforms by using analytical tools such as Google Analytics and others to measure content success. Use data to optimize content strategy. - Use social platforms to research and outreach to new influencers and content partners. Work with influencer category managers to suggest new partners for collaborations. - Manage strategy and operations for IG live sessions. - Work with company in-house video team to create seasonal, product launch, timely and BTS content to share across IG and Tiktok

Job Requirements

- Bachelor degree or above, with related experience in managing social media and producing videos - Able to conceptualize, shoot, edit and publish short videos independently. Knowledge of Premiere Pro, Final Cut, or other editing platforms - Background creating content with action cameras. camera knowledge is a major plus. - Knowledge of short video platform requirements and culture, eg. TikTok and IG Reels - Strong digital sense, and eager to follow social media trends - Ability to track record Please apply with: Email: selina.dai@hiredchina.com Phone: +86 19166257961

Required Languages

English