E-Commerce Marketing Manager
NOA Labs Limited
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Job description

What is Smart Prototyping? Created and boosted by NOA Labs, Smart Prototyping is the complete solution to all your prototyping, product and development projects, no matter how small or large, low or high budget. From electronic to mechanical to mechatronics, Smart Prototyping has got you covered. As your prototyping design service and online electronic web store, Smart Prototyping is based in Hong Kong and Shenzhen to bring you the best in electronic expertise from the Pearl River Delta. Known as “The Factory of the World”, this is China and Asia’s fastest growing region for electronic manufacturing, prototyping and production. Not only can the production of cheap toys and goods be found in this region, but also the manufacturing of high-end consumer products like XBox, Playstation and smartphones by the likes of Apple and Huawei. Thousands of factories for PCBs, PCBAs, CNC milling, CNC turning, laser-cutting, moulding, extrusion, assembling and many other processes are also found in this region. Because of our direct access to this region, Smart Prototyping can offer you all the services, parts and devices you require at incredibly reasonable pricing. Our dedicated team of both Westerners and local Chinese gives you the advantage as a direct link to the many electronic manufacturers in the area. This by far outweighs the difficulty of having to travel to China, locating local manufacturers yourself and negotiating with them in fluent Chinese. We take care of the whole process from start to finish so you don’t have to. In addition to offering you the best prices possible, we strive to deliver you the best quality for those prices. Our CEO and founder, Alex Murawski, is a German M.Sc. in Mechatronics and sets the expectations in quality and safety high. All products are carefully selected by our team of electronic and IT specialists to deliver you the highest quality results. So that’s Smart Prototyping in a nutshell - if you need quality products, the best prices and local expertise, we are the solution for you. Let’s create together! Since 2012, Smart Prototyping has delivered over US$1,900,000 worth of electronic components and prototyping services to more than 4400 customers in 54 countries. The Position NOA Labs is seeking an experienced eCommerce Marketing Manager to develop and execute marketing initiatives to help transform smart-prototyping.com, our existing direct-to-consumer business, into the best online destination to serve makers’ needs. The role will be integral in shaping our online consumer experience and determining strategic, aligned digital communications to deliver accelerated growth. The individual will be responsible for leading all aspects of eCommerce marketing from the strategy to the day-to-day operations across awareness, traffic, conversion and retention. Leadership, initiative, energy, entrepreneurship and the ability to work across functions and third-parties are critical to success. Your Duties Your essential duties are: • Drive all eCommerce marketing and promotional campaigns to efficiently drive consumer acquisition and retention, from strategy and planning to execution; including but not limited to email / mail communications, and promotions. • Work closely with UX to define and optimize purchasing flows. Use analytics to review performance and develop plans to optimize. • Coordinate with outside vendors to execute plans, strategies and marketing tactics. • Leverage product sales data from other channels of distribution to ensure the most effective merchandising of products on the site. Build and manage upsell and cross-sell programs. • Establish & maintain relationships with industry-related online influencers. • Create and develop regular content for the website. • Demonstrate ability to map out the architecture of the YouTube channel and establish series of videos to cultivate leads and promote education amongst our customers. • Research possible new advertisement opportunities and make recommendations on them • Convert research into meaningful and useful statistics, charts, and proposals. • Reach out to industry magazines and websites to build a strong affiliate network.


Qualifications and Experience In order to play this role, some qualifications and experiences will be necessary. • 1-2+ years of relevant experience in Digital Marketing and B2C eCommerce • Demonstrated depth of UX experience, communications strategy, eCommerce marketing systems, tools & platforms, and segmentation decisions in an eCommerce environment • Creative problem solver • Experience working in a fast-paced, entrepreneurial and evolving high-growth business • Excellent written, verbal and visual communication skills Nice to have: • Bachelor degree in Marketing, Business Administration or related field • Values are critical, including entrepreneurial zeal, team effort, ability to work with others, commitment to excellence, personal responsibility, accountability and demonstrated achievement • Possesses functional knowledge and/or personal experience with Opencart. • Highly motivated and creative individual with experience and a passion for technologies, and the world of makers. • Previous proven experience in design projects Salary Range: 10k-20k RMB (depending on your experience and performance) We will offer you an attractive package, the opportunity to work in the heart and CBD of Shenzhen in a really young and fun environment. Chinese skills are not necessary for this position but a good understanding of the Chinese culture would be helpful to fit perfectly into the team. In order to apply, please send your resume alongside any relevant experience (Social Media posting, blog posting, videos, influencer marketing with successful improvements, etc.) which might help us to see that you are the best candidate for this position.

Required Languages


Job Details

Position type

Digital Marketing


Mid-Senior level

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