1. SEO Strategy and Execution - Lead and manage overall SEO strategy for our multinational client’s global markets. - Make editorial recommendations based on analytics from Google Analytics, Adobe Omniture and/or other tools to increase traffic. - Lead technical site analysis, competitive analysis, and content strategy. - Plan site structure, oversee social SEO, and proofread copywriting. - Develop ongoing customer dashboards and reports that yield qualitative and quantitative trends, including keyword rankings and periodic success metrics. - Establish and maintain project management processes to manage multiple SEO projects at once. - Communicate SEO efforts to executive team and across multiple departments, including product, technology, and marketing. - Work as SEO lead on launching new editorial initiatives and track metrics. - Develop paid search strategies and tactics to feed SEO findings into broader online and offline media strategy. 2. Internal/External Relationship Management - Collaborate with Marketing team to optimize reach and visibility via mobile and web, driving conversion aligned with business objectives. - Collaborate with Marketing team to identify technical business requirements related to search. - Build and own relationships with appropriate external vendors as needed. 3. Strategy & Campaign Reporting - Track full-cycle execution of SEO campaigns that support our client’s growth initiatives across all digital channels. - Monitor and report on daily content performance metrics across locations, including sessions/impressions, session length, CTR, and conversion. - Develop and manage detailed SEO campaigns and business intelligence to ensure efficient workflow and provide insights. - Monitor and assess campaign impact and success through keyword research and optimizations, competitive analysis, and A/B multivariate testing, while also evaluating landing pages, creative display, and ad copy. - Identify and analyse competitor campaigns and keep abreast of SEO best practices, keyword development tools and industry research.