Search Engine Optimization (SEO) Manager [for Confidential Client]
Full-time10K - 15K RMB per monthOther
Lyrium Venture Partners Limited
Refresh at 2 months ago 361 views
ExpatsReturnees

Job Responsibilities

1. SEO Strategy and Execution - Lead and manage overall SEO strategy for our multinational client’s global markets. - Make editorial recommendations based on analytics from Google Analytics, Adobe Omniture and/or other tools to increase traffic. - Lead technical site analysis, competitive analysis, and content strategy. - Plan site structure, oversee social SEO, and proofread copywriting. - Develop ongoing customer dashboards and reports that yield qualitative and quantitative trends, including keyword rankings and periodic success metrics. - Establish and maintain project management processes to manage multiple SEO projects at once. - Communicate SEO efforts to executive team and across multiple departments, including product, technology, and marketing. - Work as SEO lead on launching new editorial initiatives and track metrics. - Develop paid search strategies and tactics to feed SEO findings into broader online and offline media strategy. 2. Internal/External Relationship Management - Collaborate with Marketing team to optimize reach and visibility via mobile and web, driving conversion aligned with business objectives. - Collaborate with Marketing team to identify technical business requirements related to search. - Build and own relationships with appropriate external vendors as needed. 3. Strategy & Campaign Reporting - Track full-cycle execution of SEO campaigns that support our client’s growth initiatives across all digital channels. - Monitor and report on daily content performance metrics across locations, including sessions/impressions, session length, CTR, and conversion. - Develop and manage detailed SEO campaigns and business intelligence to ensure efficient workflow and provide insights. - Monitor and assess campaign impact and success through keyword research and optimizations, competitive analysis, and A/B multivariate testing, while also evaluating landing pages, creative display, and ad copy. - Identify and analyse competitor campaigns and keep abreast of SEO best practices, keyword development tools and industry research.

Job Requirements

- At least 2 years’ experience working with Restricted Content, specifically with sexual wellness products. - Minimum 3+ years of SEO experience, either in-house or with an agency. - Experience in building backlinks required, in particular building a high volume of quality backlinks within a short period of time. - Bachelor’s degree or higher in Business, Marketing, or Interactive Marketing or equivalent experience. - Proficient in English, with excellent writing, editing and organizational skills. - Strong communication skills and an ability to work well across various departments. - Strong technical skills in HTML, CSS, JavaScript preferred. - Advanced knowledge of Google Analytics, Google Search. - Quantitative and analytical skills, with experience in Excel and measurement and optimization of marketing ROI. - Experienced in Microsoft Office Suite with strong presentation skills. - Ability to work independently, adjust priorities, and learn quickly in the continuously evolving digital space.

Required Languages

English, Chinese

Job Details

Position type

Digital Marketing

Experience

3~5 years

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