Raphael

A Storyteller marketer
34 years oldBrand Manager/DirectorCome from GermanyLiving in Shenzhen
LanguageEnglish
Mandarinfluent communication

Over the last decade I have a developed in depth knowledge of the Chinese markets, which has been augmented by my diverse set of professional experiences. I possess strong market intuition and insights, which are supported by my critical business thinking, creativity, and authentic passion for what I do. I have lived and worked in China over the last 11 years, across multiple cities and industries, ranging from strategic consultancy, event management , through to wines and education. I have advised foreign companies entering the Chinese market, have managed local teams, and was the Foudner and CEO of an education business in China, which became a niche leading educational brand. I bring a unique multinational and western experience base, developed throughout my professional career having worked and studied across 5 different countries including China, Germany, Italy, Israel, UK

Founder/CEO
Alef-Rafa Parenting Education
Oct 2016 - Now(5 years)

Led the company’s brand strategy and awareness, content development, and market expansion - Executed over 200 lectures in front of 20-800 ppl. in Chinese lanaguage all around China. - Managed teams delivering content development, media promotion and client relationships. - In-house research and development of over 50 different lecture contents and themes ranging from financial education, parenting-child relationship, and emotional quotient classes. - Wrote and produced over 750 articles, podcasts, and videos published on Wechat account, Ximalaya, Xinhua Media ( China's biggest government press ) and China Radio International, etc. - Published 4 books in China with Tsinghua University Press ( among the top publishers in China ), selling over 100,000 copies around China. - Over 3 million broadcast Volume on Ximalaya online platform (China's biggest podcast platform). - Tedx Hong Kong, Tedx Hangzhou speaker guest, World Principle Conference (WPC) 2018/2019 forum guest speaker, public speaker for Bank of China VIP customers events all around China. - Influenced over 10,000 parents and families all around China.

Founder/CEO
China Israel Investment (CII)
Mar 2015 - Sep 2016(2 years)

Assisting Israeli tech companies to venture into China: Market localization and local Cooperation - Representing Israeli Gemesense company in China: winning 1st place in Shenzhen Start-up competition. - Providing Amal Siudit, the largest Israeli elderly care company in Israel with local market entry strategy. - Providing local consultancy, analysis and local support for several Israeli tech companies such as Sparkup, HomeBioGas, GuardLyff, etc..

Brand Director
GDMZH Pearl Red, Shenzhen
Sep 2013 - Feb 2015(a year)

Managing 10 ppl. team market research, product development, branding and marketing activities -Creating a fresh and distinctive brand identity and story for a traditional Chinese spirit company. -Disrupting the yellow wine product category by creating youth orientated new concept and design. -Managing new website design, flagship store experience, working with PR agencies to develop the brand experience.

Raffles Institute of Design, Shanghai, China
, Fashion Marketing
Oct 2008 - Feb 2012(3 years)

Fashion & Luxury Brand Management