Marketing & Branding consulting, people connector and strategic Food & Beverage Retail leadership. - Swiftly incorporated For The People Co., Ltd and opened our first food & beverages retail store “BONKERS Ice Cream” within 6 weeks of signing lease. - Successfully leading a diverse and multi-cultural team of 12 members. - Achieved 46% break-even after only 5 months of opening our first ice cream shop.

Setup of overseas subsidiary for German pharmacy company Gepepharm GmbH. End to end daily business operations in APAC with full P&L responsibility, staff management, sales & marketing for retail, e-commerce and wholesale. - Led a team of 7 direct reports, 3 agencies and 2 logistics providers in Asia and Europe. - Grew revenue of the functional skincare brand Aknederm by 20% month on month within Asia. - Secured 4 major wholesale retailer to stock Aknederm in more than 4,000 of their branches across 3 countries. - Had the Aknederm brand listed with 7 major online pure players, such as Amazon, Shopee Mall, Lazada Mall and online pharmacies.

Strategic management of customer acquisition and life cycle, team lead performance-, direct- & loyalty marketing for international brand portfolio of streetwear and lifestyle fashion and retail brands. - Led a team of 10 direct reports & oversaw 5 agencies in 6 European countries and the USA. - Turned snipes.com profitable within months. - Grew the group’s online acquisition share of customers to 62%. - Developed & rolled out the new Snipe’s loyalty app.

Strategic management & execution of online (& online to offline) marketing and digital life cycle management. Strategic management of e-commerce business unit, maternity cover as Head of Marketing. - Led a team of 7 marketing professionals in 3 European countries. - Responsible for 46% YoY growth in e-commerce sales and 22% growth in brick & mortar retail sales. - Grew brand awareness by approximately 11% in the DACH region. - Marketing & customer experience End-to-end management of the company’s opening of the largest retail store in Europe.

Responsible for the global user acquisition and monetisation of Handelsblatt's digital portfolio of news product. This included app, website and newsletter products. Key markets were Germany and USA.

Responsible for the global user acquisition and monetisation of Flaregames free-to-play mobile gaming apps. This included major international title such as "Throne Wars" and "Royal Revolt). Key markets were Germany, France, China, South Korea, Japan and USA.

Responsible for the DACH region of Unibet's online gambling platform. Overseeing the user acquisition, retention and monetisation, as well as CRM and customer care.

Digital TV Production & Management

English Studies with Media