- Spearhead Asia sales operations for Aresti Chile Wine, assuming leadership of the China team - Drive strategic planning and sales forecasting initiatives, optimizing market penetration and revenue growth. - Lead business development efforts, fostering key partnerships and expanding market presence. - Design and implement a comprehensive compensation and incentives framework to motivate sales teams. - Formulate tailored marketing and promotional strategies, aligning with unique market dynamics. - Champion new product development initiatives, aligning offerings with evolving market trends.

- Directed the core brand strategy of Aresti Chile Wine across 40+ countries, managing tactical and private labels. - Led cross-functional teams in new product development, leveraging market analysis to drive innovation - Develop and manage the brand's marketing budget, allocating resources effectively to maximize ROI and achieve strategic objectives. - Cultivated strong relationships with advertising and communications agencies to enhance brand visibility. - Maintain and enhance the brand's identity, ensuring consistency across all marketing and communication channels. - Serve as the brand ambassador both internally and externally, advocating for the brand's values, mission, and vision.

- Drove national and international sales for polyester linings manufactured in China. - Oversaw markets in Peru, Bolivia, Ecuador, and Colombia, managing sales of Chilean-manufactured acetate and viscose linings. - Pioneered the development of new international markets, expanding the company's global footprint.

Minor in Marketing

PRIMARY AND SECONDARY SCHOOL