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Michael

Experienced professional in Sales, Buying and Product management
30 years oldSalesCome from Russia Living in Russia - Moscow
Language: Russian, English
Mandarin: a little

Experienced and professional merchandise sales specialist with more than 5 years’ expertise. 360 expertise in product management, sales and merchandise in the industries of apparel and footwear. Fashion and commercial product development and collection presentation as key focus. Motivated to build a career in brand management in the sport or fashion company to implement significant experience and skills to reach and exceed company targets and KPIs.

Brand Manager Menswear Sport and Apparel
Sportmaster Russia
Mar 2023 - Sep 2023(6 months)

Achievements: o Responsibility for menswear assortment buying and sales for several in-house brands including: Asics, Under Armour, Salomon, Athlex ; o Seasonal sales management with highest efficiency rates; o Managing SMU production with further margin increase and rate of sale growth; Athlex brand; o Assortment instore planning and management with deep merchandise visualisation; o Season to season wholesale figure growth with in reaching company goals and annual bonuses;

Sales & Merchandise Manager
Calvin Klein Footwear & Tommy Hilfiger PVH Corp. | Moscow, Russia
May 2018 - Feb 2023(5 years)

Achievements: o Launch of new brand (Calvin Klein Footwear) through the Russia+ market within all distribution channels; o Product creation and development with adaptation for extensional market needs; o Product group and delivery split with focus on current market trends and sales/margin analysis; o Managing SMU production with further margin increase and rate of sale growth; o Extending partners portfolio with fashion oriented doors (Brandshop, TSUM); o Increased market net wholesale volume of entrusted divisions by regional product planning: CK Footwear (SS +35%; FW+41%); o Launch of new brand (Calvin Klein Footwear) through the Russia+ market within all distribution channels; o Participation of collection developing from sketches and product prototypes to sales campaigns and product adaptation on the market; o Managing of the product training process (Calvin Klein Footwear); o Leading of the brand distribution strategy via working with VM, store concept development, marketing team and partners; o Creation and leading of the online and offline product trainings (CK Footwear); o Participation in global adoption meeting with all countries and creation of global collection structure;

BLCU
, Chinese Language Course
Sep 2023 - Apr 2024(8 months)

1 year Chinese Mandarin Language Course

Peoples Friendship University of Russian
, Bachelor Degree in Marketing and Advertising / English language Interpreter Diploma
Sep 2012 - Jun 2016(4 years)

Peoples Friendship University of Russian https://www.rudn.ru/ Two degree program: Bachelor Degree in Marketing and Advertising English language Interpreter Diploma

MS Office full packageSAP HANAQlickSenseWeConnectBrand managementCollection presentationVMConcept store managementBrand launchBuyingAssortment planningTeamleadSalesProduct managementClients support

Contact Info

  • (+86) 188****5957
  • ****@****
  • *****

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