Experienced and professional merchandise sales specialist with more than 5 years’ expertise. 360 expertise in product management, sales and merchandise in the industries of apparel and footwear. Fashion and commercial product development and collection presentation as key focus. Motivated to build a career in brand management in the sport or fashion company to implement significant experience and skills to reach and exceed company targets and KPIs.
Achievements: o Responsibility for menswear assortment buying and sales for several in-house brands including: Asics, Under Armour, Salomon, Athlex ; o Seasonal sales management with highest efficiency rates; o Managing SMU production with further margin increase and rate of sale growth; Athlex brand; o Assortment instore planning and management with deep merchandise visualisation; o Season to season wholesale figure growth with in reaching company goals and annual bonuses;
Achievements: o Launch of new brand (Calvin Klein Footwear) through the Russia+ market within all distribution channels; o Product creation and development with adaptation for extensional market needs; o Product group and delivery split with focus on current market trends and sales/margin analysis; o Managing SMU production with further margin increase and rate of sale growth; o Extending partners portfolio with fashion oriented doors (Brandshop, TSUM); o Increased market net wholesale volume of entrusted divisions by regional product planning: CK Footwear (SS +35%; FW+41%); o Launch of new brand (Calvin Klein Footwear) through the Russia+ market within all distribution channels; o Participation of collection developing from sketches and product prototypes to sales campaigns and product adaptation on the market; o Managing of the product training process (Calvin Klein Footwear); o Leading of the brand distribution strategy via working with VM, store concept development, marketing team and partners; o Creation and leading of the online and offline product trainings (CK Footwear); o Participation in global adoption meeting with all countries and creation of global collection structure;
1 year Chinese Mandarin Language Course
Peoples Friendship University of Russian https://www.rudn.ru/ Two degree program: Bachelor Degree in Marketing and Advertising English language Interpreter Diploma
Contact Info
- (+86) 188****5957
- ****@****
- *****