Shereen

Experience Project Management for hospitality furniture
50 years oldProduction Manager/Production DirectorCome from Malaysia Living in Shanghai
Language: English, Malay
Mandarin: simple communication

A proactive and personable professional with more than 20 years experience on design and project management for interior renovation, refurbishing projects and furniture production. A team player who has hands-on experience on managing projects for commercial sectors (banks, retail shops, car showrooms, cafés and bars), corporate and residential with additional experience in undertaking interior design aspects of cruising ships and as well as furniture production. • Plan, execute, and finalize projects according to strict deadlines, within budget and oversee quality control throughout its life cycle. • Practical material applications and costing competence for all undertaking projects. • Possessed strong administrative, organizational and coordination skills. Demonstrated capacity to exercise initiative, accept challenges and find solutions to overcome obstacles.

Senior Project Manager
Stellarworks (China)
Apr 2016 - Sep 2019(3 years)

A Japanese & French furniture manufacturing company that specialise in bespoke high end hospitality furniture and own brand furniture collection. Porfolio Oversee Contract projects and OEM account. Managed daily operational aspect of project and scope. Product Development for new furniture collections for my team. Business Development to ensure my team's sales target is met. Managing new entity (SW Hospitality) for projects, product development and business development. Project Management Liaise with International and local customers on cost, shop drawings development, materials requirement, production progress and delivery schedule. Oversee Qoutations or Tender bidding submission to clients. Oversee productions are complying with detail specifications, approved colours and internal quality standard. Track production schedule and ensure shipment is arranged on time. Ensure project contracts' terms are complying to company's requirement. To meet and exceed sales and shipment target of the year. Financial Management. Monitor major project's budget schedule. Develop team's financial year forecast and manage team's budget. Monitor progressive payment from clients for Contract account. Offer solution and negotiate when the payments are not processed on time by clients. Business and Branding Development Visit existing clients periodically to keep a close connection. Develop new contact points in Singapore and Hong Kong to boost up sales. Liaise with SW global offices to follow up on international sales and projects. Develop new collateral for Contract Team. Present Company's PPT and bring new customers for factory tours. Product Development New development for Meyer Davis Collection. New Development for HBA Signature Collection. Liaise with Designers for their new range of furniture collection. Produce shop drawings and advice on the technical construction, materials feasibility and hardware availability. Propose VE solution to reduce production cost Identify sales points and target market. SW Hospitality Managing new entity of joint venture with top international design company (confidential). Set up guideline (schedules for drawings, samples preparation, production, etc) of expectations between SW and design company. Set up collaterals for sales and marketing. Set up standard contract terms for internal and external clients. Liaise with design company on projects management and product development. Internal Operations Set KPI for team members and suggests areas for improvement along the way. Develop best practices and tools for project execution and management. Identify ineffective process and make improvement. (PM process flow, commision rate, company's benefits team's structure, profit margin and tax refund for projects) Develop a guideline of standard furniture pricing for Guestroom and Public Area and compile archive for all bespoke furniture. Arrange work to subordinates properly according to their workload, capability, and relationship with clients. Constant trainings to help the team improve on quality of the work. Keep the team well informed of changes within the organization and general corporate news. Communicate relevant project information to superiors. Present Team's achievements and upcoming plan for the year. Achievements: Exceeded team's shipment based target of RMB 19 mil for 2016 (achieved 24.5 mil) and RMB 28 mil for 2017 (achieved 33 mil). Met sales based target of RMB 50 mil in 2018. Took up new challenges of additional job scopes for Business Development, Product Development and new entity management.

Project Manager
Bussola & Ralph (China) Co. Ltd.
Aug 2014 - Apr 2016(2 years)

An Italian furniture manufacturing company that specialise in custom-made retail stores fixtures for luxurious brands. Managed COS (H&M), Bergdorf Goodman, Trussardi and Nancy Gonzalez accounts, and assisted in Giorgio Armani and Giuseppi Zanotti accounts. Liaised with International customers on materials requirement, cost, production progress and delivery schedule. Studied and discussed with technician, engineers and production manager for all product details and requirement to be produced. Prepared Qoutations and control budget for the account. Produced Bill of Materials and Delivery Schedule. Monitored quality and costing for outsourcing lighting, metal, glass or acrylic parts. Ensure materials and hardwares arrived on time for production. Make certain that the production are complying with detail specifications, internal quality standard and approved colours. Prepared Packing List for shipment. Tracked deliverables schedule, ensure packaging is done properly and shipment is arranged on time. Coordinated fitters schedule for installation. Managed installation of loose furniture and fixtures in the stores. Prepared Defect List and organize for touch up / replacement. Achievements: Completed Giorgio Armani in Sao Paulo (414 sqm) within budget and timeline. Completed COS in Dalian Olympia 66 for 570sqm store within budget and timeline.

Project Manager
Futuristic Store Fixtures (Kunshan) Co. Ltd. - China
Mar 2012 - Jul 2014(2 years)

A Singaporean furniture manufacturing company that specialise in mass production for retail stores fixtures. Managed La Senza, Victoria Secrets, Victoria Secret Beauty, Bath & Body Works and Express accounts. Produced Bill of Materials, Delivery Schedule and control Account Budget. Liaised with International customers and keeping customers update weekly on the progress of production. Controlled quality and delivery time for outsourcing lighting, metal, glass or acrylic parts. Ensured materials and hardwares arrived on time for production. Make certain that the production are complying with detail specifications, internal quality standard and approved colours. Tracked deliverables schedule, ensure packaging is done properly and shipment is arranged on time. Achievements: Completed 77 orders in 2 years with an approximate total of RMB 71.5 million sales. Completed 30 orders for La Senza projects which worth up to RMB 20,169,135 in total. Completed 14 orders for Victoria Secret projects which worth up to RMB 17,250,685 in total. Completed 23 orders for Bath & Body Works projects which worth up to RMB 26,228,471 in total. Completed 2 orders for VSBA projects which worth up to RMB 166,290 in total. Completed 8 orders for Pink projects which worth up to RMB 7,613,957 in total. 

Vice President, Property Services
Alliance Bank (M) Bhd - Kuala Lumpur
Mar 2010 - Feb 2012(2 years)

Alliance Bank is a Malaysian public listed bank which has over 200 branches nationwide. Portfolio Property Services - Project Management for retail branches, in-house office renovation, remodeling works and minor renovations Office Services – Office Furniture and Office Equipment. Project Management Managed day-to-day operational aspects of a project and scope. Prepared Budget Approval proposals to acquire budget for each department's renovation. Defined project scope, goals and deliverables that support business goals in collaboration with senior management and internal clients. Acquired resources and coordinating effort of team members and consultants or contractors to deliver projects according to plan. Tracked project milestones and deliverables. Developed best practices and tools for project execution and management. Performed due diligence check and empanelled the right team of consultants and contractors that provide reasonable fees / costs, quality service / workmanship and punctual delivery. Ensured project documents are complete, current, and stored appropriately for auditing compliance. Design Management Oversee the development, adoption and execution of the new corporate branding design within Malaysia for bank branches AND new standard for in-house office. Applied for CAPEX usage and control of budget for new concept. Empanelled Interior Design consultant for development of new concept for new corporate identity. Teamed up with internal clients on corporate identity image, standard corporate colour and fonts. Identified internal clients’ requirements for space and working flow within the bank branch. Involved in selection of all materials, including flooring, lighting, colours and furniture and ensure the materials are low in maintenance and within cost budget. Developed new interior design elements, design manuals, corporate visual identity with design consultant. Seek approval of the new corporate identity / design from the top management. Empanelled Architect, M&E engineers and Quantity Surveyors to execute design standard for prototype branch. Coordinated with team of consultants to prepare construction drawing sets for the prototype branch. Submission of drawings to the authorities and conduct bidding / tender process for contractors. Performed site marking, weekly progressive site inspections, monitored the delivery schedule. Financial Management Determined appropriate budget recognition, ensures timely and accurate payment to consultants, contractors and vendors. Controlled approved budget and utilization. Monitored progressive payment to consultants, contractors and vendors. Communication & Teamwork Held regular status meetings with project team. Kept project team well informed of changes within the organization and general corporate news. Effectively communicated relevant project information to superiors Kept track of lessons learned and shares those lessons with team members. Delegated tasks and responsibilities to appropriate personnel. Client Management Set and managed internal client expectations. Communicated effectively with internal clients to identify needs and evaluate alternative business solutions. Continually seeks opportunities to increase customer satisfaction and deepen client relationships. Internal Operations Prepared new SOP and suggests areas for improvement along the way. Complied with and helped to enforce standard policies and procedures. Approved team members' time and expense reports in a conscientious and timely manner. Prepared for yearly auditing process and prepared for monthly compliance reports. Prepared monthly Compliance submission. Achievements: Developed a new ‘Refresh Design’ concept for branches and Standard Design Manual. Developed new ‘Rationalization’ concept for in-house office. Completed projects within budget and achieved cost savings as follows:- a) Branch Renovation – G Tower - 10% cost savings b) CSQ Rationalization – 7% cost savings Completed projects with 90% rating of “good” for customer satisfaction.

Project / Property Manager (Assistant Vice President)
OCBC Bank (Overseas Chinese Bank Corporation) - Kuala Lumpur
Oct 2007 - Aug 2009(2 years)

Project Management Space planning, prepared drawings, details and specification for contractor for in-house renovation works. Produced Bill of Quantities, Cost Estimation and Project Schedule. Perform site inspections & coordination works. Conducted tender process for design consultancy works. Liaised with Consultant on tender process for Contractors from tender clarification meetings until tender award stage. Constant site inspections and site meetings with Consultant and Contractor. Conduct site defect inspection and ensure defects rectification are carried out. Make certain that projects are complying with specifications, quality requirements of internal clients and meeting delivery schedules. Monitored progressive payment to consultants, contractors and vendors. Verified all VOs and payments. Handled maintenance works for 101 banks and non-bank premises for Central and Southern regions. To ensure the upkeep of branches’ outlook and minimal disruption of M&E services. Project managed OCBC bank (Malaysia) HQ expansion (17 storey building) and handled live departments movement within the building. Space planning and meeting departments’ requirements on headcounts and furniture, prepared estimated cost for renovation and movement, prepared live movement schedule, coordinated with IT and Procurement Teams on live movement. Area: 106,250sf. Headcount: 1255 staffs. Departments: 43 nos. Timeline: 4 weeks (renovation on weekends and move on weekdays) Design Management Ensure Bank’s branding image was maintained at a consistent level of excellence within guidelines set forth by Design Standard and Design Manual. Ensured space planning was according to Business Unis requirements and working flow. Ensured compliance of design standard were applied to the current construction drawings and materials were standardised. Conducted tender process for contractors for renovation works for bank branches and also in-house office renovations. Liaised with Consultant on project management, design implementation, coordination works and staging schedule for live branch renovations. Achievements: Completed assigned “Branch Transformation” / “Al-Amin” branches within timeline of 12 weeks each branch (10,000sf above) Completed reconfiguration of space planning for HQ building and internal relocation during BAU (business as usual) within 4 weekends. Completed projects within budget and achieved cost savings as follows:- a) Branch Transformation – Kepong - 28% / Klang - 33% / Kuching – 29%/ PJ – 4% b) Al Amin – Wangsa Maju – 23% cost savings c) Menara OCBC Reconfiguration – 20% cost savings Completed projects with 90% rating of “good” for customer satisfaction. Awarded “Model Team Validation” for our Project Unit for team effort and high morale standard.

Retail Project Manager
The Hing Yiap Group - Kuala Lumpur
May 2005 - Sep 2007(2 years)

This company is an apparel retail stores group. They are franchiee for some really old brands such as BUM Equipment, Diesel, Vanity Fair lingerie and Union Bay. They also manufactured their own local brands e.g BUM City, Bontton, Antioni and RSVP. They have approximately 300 stores and 200 consignments counters in Malaysia. Managed the new concept development and design standard for all holding brands. Specified and sourced for local alternative materials accordance to budget. Controlled the distribution and storage of loose fixtures and fittings for cost saving factors in consignment counters. Monitored progressive payment to consultants, contractors and vendors. Performed site inspections and monitored completion schedule. Managed maintenance works for all retail shops to ensure the upkeep of outlook for the brand image. Project managed retail shops successfully and met targeted schedule of 3 -4 weeks depending on shop sizes: - a) BUM Equipment & Diesel shops in MidValley / JB City Square / KL Plaza / Genting 1st World / Ampang Point / Queensbay Penang. b) Bumcity shops in Mahkota Parade / Genting 1st World / Ipoh Parade. c) Union Bay shops in Genting 1st World / Queensbay Penang.

Project Executive
Steven Leach + Associates Sdn. Bhd - Kuala Lumpur
Apr 2002 - Apr 2005(3 years)

An Interior Design Consutant which has a few offices in Asia Pacific. Bumiputra – Commerce Bank - Coordinated roll-out projects on regional accounts, implemented ‘Company Identity’ design and make certain that the branches follow the standards established and targeted schedule. Prepared Final Accounts of invoices, Manual books and drawings sets for all branches. Volvo ‘Volvo Next Face’ programme (1st generation) – Jln Ampang / Federal Highway / Sg.Besi / Asia Pacific region. Ensure effective planning, coordination, implementing VNF and monitoring to ensure the interior are completed on time frame and meet design standards. Volvo ‘VNF’ progamme (2nd generation) - Established Design Standard booklet for Asia Pacific constructions and renovations. Established drawing detailing set, verified all drawing layouts in accordance to standards, order furniture from one main supplier in Hong Kong, make certain schedules are complied in order to coordinate logistics for materials and prepared final account for all sites. Project managed, site supervision, design implementation, planning and scheduling for medium to large scale cormmercial and corporate interior fitout such as Hewlett Packard office at Jalan Semantan & Conoco Phillips office at KLCC. Make certain that projects are complying with specifications, quality requirements of customers and meeting delivery schedules. Achievements: Bumiputra Commerce Bank ‘Rebranding’ renovation (nationwide – total of 107 branches) – handled fully on South and Central regions with partial coordination on Northern region and East Malaysia (approximately 40 branches). This project was completed in a targeted schedule of 9 months periods with client’s full satisfaction. Bumitputra Commerce Bank ‘Muka Baru’ renovation (PJ area – 11 branches) – coordinated and supervised 3 branches for 2nd generation renovation on a targeted schedule of 2 months.

Interior Designer
Star Cruises Administrative Services Sdn. Bhd. – Westport
Dec 1999 - Apr 2001(a year)

A public listed company associated with Genting Group dealing with casino and ships. They owned about 13 passenger cruise ships which sails around Asia Pacific. Proposed designs for re-building, refurbishment and maintenance projects for all fleets. Capable to specify fire-retardant materials, prepare budgets, conduct logistical coordination and scheduling for undertaken projects. Assisted and coordinated on all interior refits for dry-docking of all existing fleets to ensure work was on schedule and met Navy quality and safety standards and requirements. Coordinated with various departments i.e Marine Operations, Hotel Operations, Club Operations, VIP Department, Corporate Communication Department and Technical Purchasing Department in all re-building, refurbishing and interior maintenance projects. Undertaken administrative tasks and coordinated activities in support of organizational objectives. Prepared relevant documentation and reports concerning the projects’ activities, and collected information and materials associated with projects undertaken. Achievements: Designed and supervised Blue Lagoons Cafe in both Superstar Pisces and Superstar Sagittarius and managed to reduce USD 40,000/- of total rebuilding cost with comparison on usual contractor price. Developed new suppliers for purchasing and managed to decrease cost of USD 30,000/- for carpet in Superstar Leo 2001 dry-dock project Sourced for alternative fire retardant materials’ suppliers and ship rebuilding contractors with the aim of cost reduction for ship rebuilding.

Interior Designer (Freelance)
Kuala Lumpur
Sep 1997 - Nov 1999(2 years)

Experienced in designing for residential, corporate and commercial projects – (Cafes, children learning institute, hair salon, lounge bar and sports bar) Proposed for spatial planning and design concept on the assessment of client’s needs within a space. Surveyed existing site and prepared preliminary Design Brief and Project Budget with client. Prepared Schematic Design Layouts and identified M&E requirements on site. Proposed aesthetic concepts to client and then developed design layout drawings and sample boards. Obtained preliminary quotations from contractor and suppliers. Assisted client in furniture selection to coordinate with the design concept. Developed complete construction drawings, details and specification for contractor and obtained final quotation from contractor and suppliers. Produced Project Schedule for contractor. Constant site inspections and site meetings with contractor. Prepared defect list and checked rectification of defects was the final procedure.

Curtin University of Technology - Perth, Western Australia.
, Interior Design
Sep 1996 - Sep 1997(a year)

Interior Design

Limkokwing Institute of Creative Technology (LICT) - Kuala Lumpur
, Interior Architecture
Jul 1993 - Jul 1996(3 years)

Interior Design

Contact Info

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