/Sales director/Current/

Benoit

International Business Development, excellent relationship with high adaptability in multicultural environments.
58 years oldSales directorCome from France Living in Shanghai
Language: French, English
Mandarin: not at all

Business Development / International Sales 20 years of experience in Business Unit management Entrepreneurial experience in consulting 17 years in Asia (China, Thailand, India), Bilingual French/English Ability to inspire and motivate teams and large audiences, with patience, tact, and tolerance. An excellent relationship with high adaptability in multicultural environments.

Marketing & Sales General Manager
LianDa SOMFY subsidiary
Jan 2015 - Dec 2020(6 years)

- In charge of Worldwide sales for the LianDa’s offer: low-cost products like tubular motors for Interior Window Covering, Roller Shutters, and solutions for Curtains (by the SOMFY factory in Huzhou) - Teaching & coaching sales teams to improve their marketing and negotiation skills - Transversal management with the marketing & sales teams within the 57 SOMFY branches to drive the multi-brand strategies for better market coverage and profitability - Steering local product development projects in CHINA (tubular motors & motors for curtains) - Monthly reporting to management (sales performances, following action plans, projects progress) - Turnover growth of 135+% in 4 years (2014 Turnover = 8 M US$, 2020 Turnover = 18.9 M US$)

Global Director of Business Development & Products Marketing
SOMFY Business Marketing Area ASIA & AMERICAS
Jan 2012 - Dec 2014(3 years)

- Responsible for the product offers within the distribution in ASIA & AMERICAS: implementation of the Offer Master Plan and price positioning with the 15 branches in the 3 areas (ASIA PACIFIC-NORTH AMERICA-LATIN AMERICA) - Teaching sales teams in multi-brands approach and strategy - Implementation of multi-brand strategies SOMFY & Tactical brands with the subsidiaries - Lead the Product Offers & Development for entry range: arbitration according to the Net Profit Value, project profitability, and investments pay-back in 3 years - Turnover growth of 81.5% in the period 2012 – 2014 for the tactical brands (ASA-TUBE-BMT) in ASIA & AMERICAS (2014 Turnover = 7 M US$)

General Manager
SOMFY INDIA
Jan 2008 - Dec 2011(4 years)

- SOUTH ASIA branch head in charge of INDIA-PAKISTAN-NEPAL-BANGLADESH-SRI LANKA - A 30-staff team in 4 locations (HQ in New Delhi - 3 branches in Bombay, Chennai, Bangalore) - Implement an adapted strategy to develop solutions in the fast-growing hospitality sector with luxury groups (OBEROI, TAJ, SOFITEL, HYATT); in 2011: 58 identified projects, 41 finalized, success rate of 71% - Teaching sales and back office teams to reach a high level of customer service approach - Re-organized distribution strategy to target and develop the retail segment in Interior Design in INDIA / 6 sales representatives, 150 points of sales in 2 years; 1.8 products (curtain motor) sold per month - Launched HR tools (TIG matrix: Talent Identification Grid, People Review, APA: Annual Performance Appraisal) to follow up the middle management - On the 2008-2011 period: 105% Turnover (2008 sales = 1.7 M US$, 2011 sales = 3.5 M US$)

Country Manager
SOMFY SOUTH EAST ASIA
Jan 2005 - Dec 2008(4 years)

- In charge of implementation and development of the SOUTH EAST ASIA regional office for the operations in THAILAND/CAMBODIA/LAOS/VIETNAM - Opened 2 representative offices in Bangkok (April 2005) and in Ho Chi Minh City (January 2008) / established local teams (5 staff in Bangkok and 2 in Ho Chi Minh City) - Training and coaching sales teams in business development - Introduction of the specification strategy through architects (DWP, A49, BIll BENSLEY), developers and builders (SANSIRI, METROSTART), - Business opening in VIETNAM & CAMBODIA; the “push-pull” strategy with architects, developers, and builders to create the motorized blinds market: Sales in 2005 = 0, 2008 = 500 K US$ - Turnover and gross margin multiplied by 3 during the period 2005 – 2008 to reach respectively 1.5 M US$ and 825 K US$

Export Manager
SOMFY SAS
Apr 2000 - Dec 2004(5 years)

- Responsible for the corporate office Business Unit management SOUTH AFRICA/INDIAN OCEAN/CARIBBEAN - Business Development and prospecting with the support of local distributors (DEWAVRIN/HYDRO DOORS) - Training and coaching distributor’s sales teams in business development - Initiating the multi-brand strategy (SOMFY-ASA-SIMU) by distribution channels to optimize volumes - Negotiations with OEM (Original Equipment Manufacturer) and distributors to finalize the referencing - Logistic Organisation: direct shipments from the factory in FRANCE for OEM customers (high volume orders-full containers) / implementation of consignment warehouses with 1 freight forwarder (SCHENKER) in the French overseas territories (GUADELOUPE/REUNION) - Turnover 2004 = 6 M US$, yearly growth of de 25%

Sales Engineer
SOMFY FRANCE
Jan 1993 - Apr 2000(7 years)

- Sales Manager: 6 French Territories (21-25-39-69-70-71) - Handling distributors network (MONSIEUR STORES, STORISTE DE FRANCE, FENETRIER TRYBA) - Negotiation with B2B assemblers (MARCHAL, FERMETURES BRESSANNE, STORES ROCHE) - Yearly sales growth of 20%, Turnover 2000 = 1.7 M €

Pigier
, Business & Administration
Sep 1987 - Jun 1989(2 years)

Sales, Business Development, Marketing