• Participated in the creation of the following year’s product portfolio by identifying and analyzing industry trends and consumer’s current market demand. • Developed product analysis by researching VOCs and comparing industry’s top leading companies. • Designed product positioning charts for the power supply business unit assisting in the creation of next year’s portfolio. • Investigated competitor’s marketing strategies and activities by collecting and reviewing marketing intelligence providing competitor’s insight. • Researched, proposed, and presented marketing strategies to increase product awareness, positioning, and brand equity.

• Generated selling out opportunities by creating and leading activities in key accounts (Convenience and Grocery Chain Stores) successfully promoting sales and brand awareness. • Facilitated marketing strategy development by researching and analyzing cigarette category Selling Out (SO) in leading chain stores through nationwide industry’s market data and defining sales trends. • Interviewed, trained and supervised retail merchandisers by utilizing key performance indicators (KPI’s) maintaining product planograms, rotation, and availability ensuring sales at POS. • Improved marketing and distribution by organizing key account sales routes, coaching vendors and negotiating with retail store managers through the installation of cigarette dispensers and product communications increasing sales.

• Promoted HVP products by performing account planning, sales presentations and handling complex customer inquiries successfully improving sales. • Developed competitive product analysis by researching and comparing industry’s top leading products. • Executed marketing strategies by conducting promotional campaigns creating increased business opportunities.

• Contract Position: Took part in the auditing procedure of processing third party confirmations by monitoring, tracking progress in complex excel templates, and communicating with financial institutions.

• Identified untapped product sales openings for Wal-Mart by generating point of sale (POS) reports through market data analysis and defining sales trends. • Facilitated product concept developments by organizing focus groups and collecting and analyzing results. • Created product expansion opportunities by researching top 10 products in category, offering analysis and developing product planograms for CVS and Walgreens. • Developed daily revenue and expense statement summary reports for senior management review. • Increased retail opportunities by preparing and conducting intercept surveys of leading packaging concepts.

• Negotiated agreements for online product promotion by researching e-commerce models and networking contacts. • Promoted brand awareness through product demonstrations, performing consumer surveys and identifying market potential in special events.

• Established leadership by training junior distributors in sales techniques, product knowledge, presentations and personal development. • Cultivated strong customer base through confident, persuasive negotiations; handling complex customer inquiries and successfully managing customer escalations.