Job Responsibilities

1、Drive our early growth on Facebook/Instagram to increase brand awareness, followers, and engagement 2、Develop a comprehensive Facebook/Instagram growth and engagement strategy. Create the plan and execute on all parts of it 3、Foster brand recognition, customer acquisition, retention, and conversion through original and innovative content marketing, video marketing, and more 4、Collaborate with the Creative team to obtain relevant photographs/videos or create and adapt custom graphics/videos 5、Actively listen on Facebook/Instagram to capitalize on real-time opportunities for organic content, sourcing community stories that we could showcase to the world 6、Be the eyes and ears of the Facebook/Instagram community for the team. Respond to comments, when appropriate, to foster an energetic and positive community 7、Monitor trends and the competitive landscape on Facebook/Instagram. Share learnings and best practices with the wider team 8、Measure and build detailed qualitative and quantitative reports identifying trends and opportunities for improvement and continuous optimization 9、Form and nurture relationships with influencers and key followers on Facebook/Instagram. 10、Assume other social media channel responsibilities, as needed

Job Requirements

1、Bachelor degree with 2+ years of social media marketing experience 2、Native English speaker, or fluent in English with overseas study or work experience 3、In-depth knowledge and understanding of Facebook/Instagram and how best to leverage it to achieve business goals and add value to brand impact. Proven results in growing the channel 4、Familiar with emerging trends and developing suitable marketing strategies on Facebook/Instagram 5、Deep experience in content management, community building, and growth hacking 6、A creative thinker with passion for creating content that sells, inspires, educates, and entertains 7、Stellar writing and storytelling skills; understanding of how content is written for social platforms 8、A love for video content and ability to create content in video formats 9、Excellent planning, project execution, and project management competencies 10、Ability to work across departments, communicating creative messaging needs, as well as coordinating the production of creative assets to ensure on-time social campaign launches 11、Ability to use analytics tools that track the success of campaigns and efforts to increase and generate revenue

Required Languages

English