Job Responsibilities
Identifying China & Overseas' market trends and growth opportunities & risks Develop branding & marketing strategies and plans which meet business targets to serve the Brand. Develop and manage the implementation of a comprehensive event calendar with centralized tracking of all regional marketing events Develop online activities and campaigns to engage existing leads and create new leads. Identify, plan, and execute partner and co-marketing programs. Ensure compliance with global brand strategy and corporate identity for PPIO. Work with product team on consistent and effective messaging of external documents and promotional materials to support our marketing activities Manage outside agencies and vendors on an as needed basis. Evaluate and track the success of programs and campaigns. Effectively deliver results of marketing objectives within limited resource and budget.
Job Requirements
Fluent in English, both oral and written Bachelor’s degree (B.A.) or the equivalent in experience and evidence of exceptional ability 5 years+ related experience with a proven track record developing and driving marketing campaign initiatives in technology / internet industry Good combination of Internet and Information Technology background; Deep understanding of Chinese Local market, and have some understanding on the global market as a whole Resourceful, good at leveraging resource to meet business objective with minimum cost; Strong leadership skills, Team player and builder – leads by example; Proven track record creating, managing, marketing events focused on ROI; Maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes; Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently Proficient in MS Office Positive “can do” attitude, passionate and able to show commitment and to inspire others
Required Languages
English
Job Details
Position type
Marketing specialist/Marketing manager