Job Responsibilities

The Regional Marketing Manager will be responsible for all marketing initiatives that would grow our customer base in North American. Their goal is to build PPLabs into a mainstream consumer brand through a defined, creative, and cost-effective strategy. Responsibilities · Responsible for all marketing functions across the region, including digital, ATL, BTL and more, via PPLabs’s own platforms as well as third-party channels · Work closely with the PPLabs global marketing team, distributors, and partners to plan and execute all marketing initiatives · Develop strategic and tactical marketing plans in line with the company’s goals and approach · Develop PPLabs as a positive consumer brand with mass appeal, both online and offline · Formulate, evaluate, and negotiate strong and innovative marketing partnerships and advertising opportunities · Build and manage our fan/developer community by crafting and running effective online campaigns · Lead market research to develop an in-depth understanding of our customers and competitors

Job Requirements

· A minimum of 3 years’ experience in brand building in the digital and/or Internet industry · Experience in B2C marketing, advertising, product management, community operation, and start-ups will be a big advantage · Strong sense of design, aesthetics, and writing style · Entrepreneurial spirit and willing to think out of the box · Outgoing, likable, presentable, humble, and naturally capable of easily interacting with others · Ability to work remotely and effectively in a remote and independent environment · Past experience working with multicultural teams is a plus · Willing to relocate to different countries · Fluent in English Education: Bachelors’ degree required

Required Languages

English