Job Responsibilities

-Brand marketing 1. Responsible for formulating brand marketing strategies, in-depth analysis of brand positioning and market demand, real-time adjustment of marketing strategies and optimization of promotion effects; 2. Coordinate multi-channel resources such as celebrities/media/forums/deals to ensure the realization of promotion goals and effectively enhance brand voice. - Brand activities 1, responsible for brand activities such as CES exhibition, IFA exhibition and other projects, including project planning, budget planning, exhibit material preparation, integrated marketing planning and landing, etc. - Brand official website 1, formulate brand advertising strategy, reasonably allocate media budget, and use big promotions/events/new product releases to expose and support the brand and Amazon's traffic; 2. Establish an advertising plan on the official website, improve the traffic tracking of independent stations, and continuously optimize the advertising strategy. - Team management 1, interpret the company's development strategy, team building and management, refine team tasks, improve team efficiency, empowerment and talent training.

Job Requirements

1. Bachelor degree or above, fluent in English listening, speaking, reading and writing, overseas study/overseas work experience is preferred; 2. More than 8 years of experience in the promotion of consumer electronics brands, including 3 years of team management experience; Familiar with the mainstream European and American markets, with 0 to 1, mature brand project experience and rich resources; 3. Good at DTC overseas brand marketing, proficient in media PR, advertising traffic, business development, project management and data analysis; 4. Able to quickly adapt to and embrace changes, strong learning ability, strong ability to work under pressure, proactive, independent thinking, able to lead the team to achieve organizational and personal growth, and have entrepreneurial spirit.

Required Languages

English