Key Responsibilities 1、Develop strategic marketing plans for selected high profile products, including analysis of customer segments, competitor analysis, business trends, and market opportunities. 2、Develop and execute engaging, bold tactical marketing plans for new and/or existing Selected High Value products. 3、Drive demand generation for these portfolios delivering and evaluating the quality of marketing qualified leads to the technical sales specialist team. 4、Develop customer personas for each portfolio segment and implement a customer segmentation program to build global audiences. 5、Create and implement appropriate technical marketing content across digital channels, including web, video, social media, paid search and display advertising. 6、Develop sales force selling tools, technical training and customer facing materials in collaboration with product management, R&D, and commercial teams. 7、Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs. 8、Coordinate with global functions to ensure consistency with brand profiles and company standards. 9、Interact with varying levels of internal and external personnel including direct customer communication, public presentation, and a team-focused approach. 10、May perform other related duties as required and/or assigned.
Required Qualifications 1、3+ years of experience developing a marketing strategy 2、Knowledge of the following key competencies: 4Ps, 3Cs and marketing mix, marketing communication, communication. channels, channels-to-market, segmentation, value proposition and marketing program development and execution. 3、Technical knowledge in Vehicle or Cryptocurrency is a plus. Experience with product area marketing plans, general knowledge of operating plans or industry practices for promoting and selling similar products. 4、Exceptional communication skills as well as analytical, project management and planning skills necessary. 5、Strong business acumen and customer focus are essential. 6、Experience with marketing and voice of customer VOC. 7、Travel may be required.
Marketing specialist/Marketing manager