Build and manage a rich content/editorial calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.) Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition Optimize marketing automation and lead nurturing processes through email, content, and social channels Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers Conducting customer, competitor, and product research Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics Propose new and improved inbound marketing campaign ideas
Previous experience in marketing management for 3 year Excellent communication and interpersonal skills Creative thinker and problem solver Efficient organizational and time management skills Data-driven and research-oriented Proficiency in marketing automation and blogging software features HTML/CSS, Adobe Creative Suite hands-on experience is an advantage
Marketing / Advertising / PR
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