Job Responsibilities

INS Global is looking for an enthusiastic, creative, and self-driven Marketing Manager. As the Marketing manager, you will focus on building campaigns and strategies to drive awareness and conversion through online channels, both paid and organic. You'll develop a roadmap of tests and projects that optimize the flow, and conversion, of leads for our business. You will be involved in short- and long-term strategic planning and work closely with sales teams to drive business growth. You will work in a collaborative environment, owning multiple parts of the customer journey. This includes but not limited to Lead acquisition, Lead nurturing, and Customer retention. Duties and Responsibilities Developing marketing strategies for new products Organizing promotional events and coordinating day-of deliveries and staffing Leading and training a team of Marketing Associates Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints Analyzing website lead conversion rates and the effectiveness of promotions to determine what drives sales Identifying potential new markets and creating a plan to enter the market Brainstorming fresh advertising ideas with senior management Lead Acquisition Via paid and non-paid strategies that you will oversee developing. Customer retention- making sure that our customers are coming back Develop campaigns via all available channels to ensure though leadership and further develop our brand and market positioning Key Competencies: Understands the communication style nuances of each social platform Ability to lead and steward agency work and relationships Knowledge of the full marketing eco-system ranging from paid search to organic search, social media and more Detail-oriented with the ability to review various types of content Solid understanding of best practices for video content, photography, graphic design, and copy. Ability to adhere to the brand guide. Detail-oriented to keep an organized drive for brand files. Tightly manages campaign timelines. Data-driven and highly analytical. Time management skills. Excellent interpersonal skills. Excellent written and verbal communication.

Job Requirements

Qualifications: 3+ years demonstrable experience in a performance marketing role(s) Experience with end-to-end strategy development + execution. Excellent project management skills. Excellent communication skills. Excellent time-management skills. Experience analyzing marketing campaigns & traffic patterns to determine if they are meeting business objectives Experience using data to develop, validate, and measure marketing programs Experience presenting ideas to various levels of an organization to gain support for initiatives Strong analytical and quantitative skills. Strong creative vision and tendencies. Experience with Adobe Creative Products. Owner mentality and an entrepreneurial drive; proven ability to think big and influence others Self-starter with a bias for action; can make things happen in a fast-paced, dynamic environment Strong verbal and written communication skills across all levels of the organization with demonstrated ability to influence others High attention to detail and ability to manage multiple, competing priorities simultaneously Enjoy getting your hands dirty in day-to-day tasks and working in ambiguous environments Experience identifying customer insights, developing strategic input briefs, and working with the campaign, creative, and media planning partners A love for marketing

Required Languages

English