HQTS GROUP Logo
HQTS GROUP Logo
Global Marketing Director(Brand)
Full-time35K - 40K RMB per monthNingbo, FuZhou, Shenzhen...
HQTS GROUP
Refresh at 11 days ago 177 views

Job Responsibilities

Description and Responsibilities We are seeking an experienced and dynamic Marketing Director plays a crucial role in driving the company's business growth, increasing market share, and improve the company's brand awareness and perception. 1. Strategic Planning and Goal Setting  Analyze market trends, competitive landscape, and internal company resources to formulate long￾term and short-term marketing strategies.  Establish clear, measurable, achievable, relevant, and time-bound (SMART) marketing goals. 2. Global Team Management and Leadership  Build, train, and manage an efficient marketing team, clarifying the responsibilities and tasks of global team members.  Motivate global team members, create a positive working atmosphere, and enhance the team's cohesion and execution ability. 3. Market Research and Analysis  Organize and supervise market research activities, collecting, analyzing, and evaluating information related to consumer needs, competitors, and industry trends.  Based on research results, provide suggestions for the positioning of the company's products or services to meet market demands and maintain a competitive edge. 4. Brand Promotion and Management  Develop and implement brand communication strategies to increase the company's brand awareness, reputation, and loyalty.  Ensure the consistency and standardization of the company's brand image to maintain brand value. 5. Marketing Campaign Planning and Execution  Plan and organize various marketing campaigns, such as online and offline promotions, advertising placements, public relations activities, and sales promotions.  Monitor the effectiveness of marketing campaigns, conduct evaluations and optimizations to improve the return on investment. 6. Budget Management and Resource Allocation  Be responsible for budgeting and controlling the marketing department, and allocate resources rationally to ensure effective utilization.  Evaluate the cost-effectiveness of various marketing activities and optimize budget expenditures. 7. Partnerships and Alliances  Search for and establish partnerships with external partners, such as advertising agencies, media, industry associations, etc.  Oversee the implementation of cooperative projects to ensure the desired cooperation effects. 8. Market Information Monitoring and Reporting  Continuously monitor market dynamics and changes in competitors, and adjust marketing strategies in a timely manner.  Regularly report the progress and achievements of marketing work to senior leaders, providing decision-making support data and suggestions.

Job Requirements

Qualifications: • Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree is a plus. • Minimum of 15 years of experience in marketing, with at least 8 years in a leadership role. Experience in the TIC Industry is highly desirable. • Proven track record of developing and executing successful marketing strategies. • Excellent leadership and global team management skills. • Strong analytical and problem-solving abilities. • Exceptional communication and interpersonal skills. • Creativity and Innovation: The capacity to come up with creative marketing ideas and innovative approaches to stand out in a competitive market. • Relationship Building: Strong networking and relationship-building skills to collaborate with partners, agencies, and clients. • Budget Management: Skills in budgeting, financial planning, and resource allocation to ensure efficient use of marketing funds.

Required Languages

English

Job Details

Position type

Brand Manager/Director

Experience

More than 10 years

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