Anviz Global Logo
Anviz Global Logo
Marketing Manager/Director
Full-time40k - 45K RMB per monthOnline
Anviz Global
Refresh at 4 days ago 776 views

Job Responsibilities

Job Summary: As the industry leader in professional and converged intelligent security solutions for nearly 20 years, Anviz is dedicated to optimizing people, things, and space management, securing worldwide Small & Medium Businesses and enterprise organizations' workplaces, and simplifying their management. Today, Anviz aims to deliver simple and integrated solutions including cloud and AIOT-based smart access control & time attendance and video surveillance solution, for a smarter and safer world., is seeking a Marketing VP for their overseas market. This position will be responsible for creating and executing marketing strategies to expand our B2B customer base in the market in the Europe, America and other international markets. The successful candidate must have experience with SEO, social media strategy, marketing budgeting, trade show planning, and branding strategy for a Chinese manufacturer targeting western markets. Additionally, the candidate must have strong networking skills and the ability to build relationships with industry professionals to create connection and collaboration opportunities. Key Responsibilities: 1. Conduct market research and customer surveys to gain insights into customer needs, preferences, and behavior. 2. Develop and execute marketing strategies to expand our B2B customer base in the overseas market 3. Create and manage marketing budgets, and track ROI for marketing campaigns. 4. Develop and implement SEO strategies to increase ANVIZ's online presence and visibility 5. Develop and execute social media strategies to engage with potential B2B customers and increase brand awareness. 6. Plan and coordinate trade shows and events to promote ANVIZ's products and services 7. Develop and maintain the ANVIZ's brand and ensure consistency across all marketing channels 8. Write and review content for marketing materials including brochures, website content, social media posts, and email campaigns 9. Work closely with the sales team to develop targeted marketing campaigns and initiatives to support sales efforts. 10. Network and build relationships with industry professionals to create connections and collaboration opportunities 11. Engage with potential customers and industry influencers through social networking tools and platforms to create connections and collaboration opportunities

Job Requirements

Requirements: 1. Bachelor's degree in Marketing, Business Administration, or a related field 2. 5+ years of experience in B2B marketing, preferably in the IoT or technology industry 3. Strong knowledge of SEO and social media strategies 4. Experience with marketing budgeting and ROI tracking 5. Strong project management skills with the ability to plan, execute, and track multiple projects simultaneously 6. Excellent written and verbal communication skills in Chinese and English 7. Ability to work independently and as part of a team in a fast-paced environment 8. Knowledge of branding strategy for a Chinese manufacturing company targeting western markets would be an asset. 9. Proven track record of successfully using social networking to expand business opportunities and increase brand awareness 10. Strong understanding of social networking tools and platforms to engage with potential customers and industry influencers 11. Experience conducting market research and customer surveys to gain insights into customer needs, preferences, and behavior.

Required Languages

Mandarin, English

Job Details

Position type

Brand Manager/Director

Experience

More than 10 years

Similar jobs

People also viewed