Yunzhong Wanwei Beijing Technology Co., Ltd Logo
Yunzhong Wanwei Beijing Technology Co., Ltd Logo
Marketing & Branding Manager-Gaming Industry
Full-time25K - 30K RMB per monthBeijing
Yunzhong Wanwei Beijing Technology Co., Ltd
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Job Responsibilities

Our company is a TOPUP SHOP for the global market. We are committed to increasing revenue for gaming/inter-entertainment/service products around the world and increasing customer revenue sharing. Smile One is a virtual service purchase and recharge platform where people can recharge for both games and services all in one place! We provide local payment methods and safe and fast checkout functions executing our work with love and innovative detail. Come join our amazing team! We are looking for an energetic and insightful marketing professional to strengthen our global marketing strategy, bring our branding to the next level, and organically develop a very solid global image and continue paving the road for new client attraction and current partnership retention. RESPONSIBILITIES • Plan and execute the company’s marketing and global communication strategies (traditional and digital marketing, events, branding, social media, etc.) • Participate in local and global marketing events, branding campaigns, and promotional activities online and offline • Conduct business and customer analysis for global promotion plans • Develop, define, and innovate content with insightful knowledge of gaming, application software, e-entertainment, e-commerce, and related industries. • Plan and execute content campaigns globally (including China) creating and executing such content with multiple digital and traditional tools: newsletters, notices, email, media, social media, etc. • Support and lead global marketing teams toward the successful implementation of our branding strategy • Responsible for the development of leads and new cooperation opportunities with a success rate • Work and coordinate cross-functional teams to land and execute regional campaigns successfully • Develop and pitch creative marketing campaigns for new and existing business partners • Develop and manage key metrics for the marketing function • Regularly increase customer acquisition, conversion, engagement, satisfaction, and renewal rates • Work within the required marketing budget with a cost-effective mindset

Job Requirements

• Located in China (or open to immediate relocation) • BA degree in a relevant field i.e. MarComm, Design, Global Business, Branding, Gaming, etc. • +3 years’ experience minimum in global marketing, PR, communications, or related (able to adjust and adapt for growing scope and responsibility) in gaming • Knowledgeable about gaming and related markets, industry competitors, accessories and gaming products & services, as well as phrased in business development strategy • Familiar with offline and digital marketing and branding activities and tools • Demonstrated experience in the game industry with gaming appliances/accessories • Strong project management capabilities, able to manage up and work on multiple projects simultaneously • Experience collaborating with cross-functional and cross-cultural teams

Required Languages

English, Mandarin

Job Details

Position type

Marketing specialist/Marketing manager

Experience

1~3 years

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