Job Responsibilities
CORE RESPONSIBILITIES Provide leadership and expertise to drive long term strategy and vision for product marketing. Lead team on brand strategy from ideation to launch. Develop cohesive brand identity and messaging. Develop multi-channel demand-gen programs, including setting and executing strategy, developing forecasts, evaluating appropriate budget levels, and measuring results. Lead the execution of marketing projects from start to finish, leveraging internal support, customer communication, and driving collaboration. Analyze customer insights, consumer trends, market analysis, and best practices to build successful branding strategies. Work closely with many internal teams and external partners, including merchandise, performance marketing and creative agencies to make sure company brand values and image are followed. Hire, coach & retain a world-class team — you will have 1 paid marketing agency to start along with a team across the U.S and China who focus on the day to day execution. The company’s goal in the next twelve months is to expand the full-time team to support overall growth goals Contact Email address: victory.liu@hiredchina.com Whatsapp: +86 19925288664
Job Requirements
REQUIREMENTS/SKILLS 8+ years of marketing experience with proven ability to lead strategy development and mentor marketing teams. Bachelor’s degree or higher in marketing, communications, advertising, or related field. Hands-on experience leading a successful brand marketing campaign(min $2M budget) with an understanding of integrated campaigns (influencer, advertising, events, etc). Proven ability in content creation and establishing product marketing strategy. Strong analytical skills with the ability to monitor and report on metrics and campaign data to leverage strategy development. Excellent project management, multitasking, and decision-making skills. Excellent written and verbal communication skills, with a knack for creative writing and a clear, persuasive voice.
Required Languages
English
Job Details
Position type
Marketing specialist/Marketing manager
Experience
More than 10 years