We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. RESULT DRIVEN Job description: •Identifies business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options. •Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives •Conduct market research to find answers about consumer requirements, habits and trends •Brainstorm and develop ideas for creative marketing campaigns •Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) •Liaise with external vendors to execute promotional events and campaigns •Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts •Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.) •Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies •Establish, update and contact the image of the company's website, wechat official account and other external Windows; •Undertake individual tasks of a marketing plan as assigned •Contributes to team effort by accomplishing related results as needed.
Essential Skills •Proven experience as marketing specialist or similar role BE RESULT DRIVEN •Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods •Demonstrable experience in marketing data analytics and tools •Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.) •Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired •Well-organized and detail oriented •Exceptional communication and writing skills •Commercial awareness partnered with a creative mind •BSc/BA in marketing, communications or equivalent Education, Experience, and Licensing Requirements: •Bachelor’s or master’s degree with a concentration in marketing, promotions, advertising sales, or business administration preferred •At least five (3-5) years of industry/ international sales or marketing experience Please send your resume in English, and indicate the position applied in English. (Email written in English). Send email to email@example.com Location: Changning District, Shanghai
Marketing specialist/Marketing manager