Job Responsibilities

1. Sorting out and planning digital marketing programs, exploring and discovering new digital marketing models and means; 2. Integrate various digital channels and media resources, establish and continuously operate self-owned channels and paid channels, and win word-of-mouth media resources. Continuously analyze products, channels and users, and propose corresponding communication plans based on data analysis results; 3. Cooperate with the content operation team to deeply understand the channel needs and provide insight support for the content team, and package the research results into the content that can be applied for communication, including knowledge articles, news, industry reports, white papers, video, information graphs, etc.; 4. Pay attention to the latest development of the industry and be good at identifying internal and external cooperation opportunities, expand the cooperation and joint communication with third-party research institutions/brands/industry media/opinion leaders; 5. Familiar with the characteristics of B2B marketing, comprehensively used B2B communication tools and methods to enhance brand influence, deeply analyzed the situation of industry competitors, and studied the digital marketing layout and dynamics of different brands at home and abroad; 6. Monitor and deal with the negative events of the brand, and maintain the brand image and reputation.

Job Requirements

1. Have a certain understanding of social media, content marketing and B2B marketing trends, and be familiar with and able to flexibly use a variety of social or digital media channels; 2. Independent thinking on digital marketing methods, familiar with the communication rules of social media, and able to produce targeted digital marketing programs; 3. Familiar with media operation and cooperation, with experience in media management, industry association and other cooperation expansion and "we media" is preferred; 4. Familiar with Internet advertising, public relations, domestic and foreign Internet or B2B enterprises or media experience is preferred; 5. Cet-6 or above, fluent in listening, speaking, reading and writing, native English speaker is preferred; 6. Familiar with paid promotion channels such as LinkedIn, Facebook and Twitter is preferred.

Required Languages

English