Responsible for the establishing the company's core media relations and content communication system, creating an industry-influenced public relations communication event and enhancing brand and product reputation. Draft marketing communication content and ensure the effect of the content. Responsible for collaborating with product development, IR and other departments in order to conduct product promotion and corporate promotion. Have an in-depth understanding of the Internet industry, Responsible for establishing and maintaining a media resource Responsible for public opinion monitoring and communication, and propose responsive advices Provide compelling text, image and video content for social media accounts Manage the content of external communication, and use internal resource, external public relations agents, and media resources to generate in-depth content and visionary views. Understand the industry dynamics, design the public communication plans and manage public relations communication strategy based on the corporate strategy and product strategy
Excellent writing skills, familiar with media operations, strong brand awareness, good communication skills, and business development skills Bachelor's degree or above, major in marketing, literature, communication, etc. Copy reading and editing in both English and Mandarin are pluses More than five years of experience in the media/public relations/social media /large enterprise/4A advertising company. Have an understanding of digital marketing and marketing technology. Industry resources and media resources with deep cooperation are preferred. Familiar with the Internet industry, with strong content planning and writing skills, able to independently complete the planning and implementation of relevant communication content Team player, clear thinking, able to undertake high-intensity work pressure Have experience and ability to deal with crisis public relations Computer: Excel/Word/PPT English Speaker with business proficiency in Mandarin
Marketing / Advertising / PR
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