Job Responsibilities

1. Responsible for the company's market strategic planning, formulating the company's overall market work plan, and proposing specific directions and implementation plans for marketing, branding, public relations, activities, etc.; 2. Organize and supervise the implementation of the annual marketing plan; 3. Conduct market research and analysis, study the development status of peers and the industry, and conduct regular market forecasts and intelligence analysis to provide a basis for company decision-making; 4. Formulate the company's overall public relations strategy and response to crisis public relations; 5. Establish and improve the work process and system specifications of the marketing department; 6. Formulate the budget for marketing promotion expenses and the overall financial budget of the marketing department throughout the year. Formulate, control and improve the incentive and evaluation system; 7. Manage the marketing team, and provide marketing training and guidance to team members and related departments.

Job Requirements

1. Responsible for the company's market strategic planning, formulating the company's overall market work plan, and proposing specific directions and implementation plans for marketing, branding, public relations, activities, etc.; 2. Organize and supervise the implementation of the annual marketing plan; 3. Conduct market research and analysis, study the development status of peers and the industry, and conduct regular market forecasts and intelligence analysis to provide a basis for company decision-making; 4. Formulate the company's overall public relations strategy and response to crisis public relations; 5. Establish and improve the work process and system specifications of the marketing department; 6. Formulate the budget for marketing promotion expenses and the overall financial budget of the marketing department throughout the year. Formulate, control and improve the incentive and evaluation system; 7. Manage the marketing team, and provide marketing training and guidance to team members and related departments.

Required Languages

Other