1. According to the company's strategic planning, carry out the company's brand strategic planning and brand system construction, establish the company's brand culture and product culture, build a content marketing system, and carry out the daily work of conventional media and social media to improve the company's global brand marketing and users responsible for growth; 2. Responsible for the talent building and management of the global brand team, optimize the division of personnel capabilities, complete the manpower arrangement of each module, OKR formulation, KPI dismantling, review analysis, iterate and precipitate marketing strategies and build method to empower the team to achieve growth goals; 3. Formulate global brand marketing strategies and strategies, promote overseas coverage and landing action plans, establish and maintain a good brand image, and ensure the unified dissemination of the global brand image; 4. Carry out brand-related global market research and analysis to provide decision-making support for the company's business strategy, including but not limited to brand awareness, reputation, market share, distribution of consumer groups, research on competing products and competitors, product strength research, etc.; 5. Responsible for the establishment of a complete system of overseas content marketing, including not limited to the operation of the company's official account on various overseas social media, new media matrix management and output control, and coordinating the daily marketing plans of third-party platforms; 6. Responsible for overseas brand promotion and hotspot follow-up, highlight discovery, program planning, content preparation and implementation of large-scale events to enhance brand awareness and reputation. Feel free to reach out if you are interested: Email: email@example.com LinkedIn: www.linkedin.com/in/steve-wu-93b287244 WhatsApp: +8618681484644 WeChat: hiredchina13
1. Bachelor degree or above, very fluent in English (native speaker), familiar with the Internet and financial industry, Internet financial background is preferred, living and working in English-speaking countries is preferred; 2. More than 5 years of experience in multinational brand marketing, 0-1 brand system building experience in developed countries in Europe and America, more than 3 years of experience in cross-cultural team management, with a team size of more than 20 people in the past, mature brand marketing methodology, familiar with the North American market environment; 3. Excellent aesthetics, a brand concept that keeps pace with the times, and excellent control over the brand sense; 4. Self-driving and strong resistance to pressure, able to quickly adapt to changes in work, good market sensitivity, accept frequent overseas business trips; 5. Have an understanding of financial derivatives such as securities and options, and be an investor and love investing.