Marketing Director – Andaseat
Full-time70k - 80K RMB per monthGuangzhou
Guangzhou Dalang Industrial Co.Ltd
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Job Responsibilities

Are you ready to combine your passion for an active lifestyle with a meaningful and multifaceted career in the esport industry? At Andaseat, our teammates are encouraged to explore roles in a variety of functions throughout their careers. We value curiosity, a desire to try new things, and an eagerness to learn about all aspects of the business. No matter where you begin with the company, you get to decide where you want to go whether it’s marketing, finance, product development, sales, or an international assignment. Join us in making the world a happier place through the joyfulness of gaming and build your dream career at the same time! We are looking for a validated leader that will be responsible for developing, directing and coordination of the complete marketing plan for Andaseat that drives brand strategies both online and instore. You will balance multiple results-driven teams in a fast-paced, constantly evolving environment where you partner with product, supply chain, sales, operations, finance teams to hone a strategy, build a consistent, lasting message, and drive brand and commercial success. KEY AREA OF RESPONSIBLITIES • Develop locally relevant brand story and selling story based on existing material and guidelines. • Define and validate target consumer and our reasons to believe. • Set marketing communication matrix and execute to maximize efficiency in building the full business. HOW YOU’LL MAKE A DIFFERENCE • Champion and own the marketing strategy/direction into international market and seasonal go to market execution. • Develop the programs that will improve the brand's awareness and sales, through the message and media that are relevant to riders and riders-to-be. • Set the tone, pace, strategy, output, & expected results of the China Marketing team in alignment with the sales organization. • Lead the China Marketing team to understand, adapt, & execute our digital strategy & engagement, product launches, trade marketing, sales promotions, national events, communications, ambassadors & athletes, press relation, and openly engage riders of all sorts to lift the brand & drive revenue. • Develops team and sets team and individual goals that align with department and function goals. • Be intimately involved & knowledgeable in product direction, timing, details while influencing creative executions and go-to-market strategy. • Work as one with global teams and well manage stakeholder matrix. WHAT YOU NEED TO WIN • Strong understanding & appreciation for different rider / consumer groups with reasoning on how to effectively empower through a myriad of channels. • Strong & versatile experience in digital & social engagement, advertising, campaign activation. • Understanding of how to achieve commercial success w/ strong financial acuity to marry marketing & sales goals. • Ability to lead multiple teams while aligning their understanding, education, & execution with the rest of the teams across the organization. • 8-10 years of marketing experience. validated experience in management & team leadership. • Excellent communication and writing skills, strong presentation ability, & a phenomenal teammate. • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, advise, and empower

Job Requirements

• Preferred Qualifications: o 4-year BS / BA degree in marketing, business, and / communications o Confirmed knowledge of website and marketing analytics tools o Proficiency in writing, speaking, Microsoft Suite products, Adobe products, etc. o Chinese and English fluency. o Enjoy and an actual gamer.

Required Languages

English

Job Details

Position type

Marketing specialist/Marketing manager

Experience

5~10 years

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