● Responsible for overseas promotion accounts (Google Ads and Facebook), advertising placement and content optimization, including the ad launch plan, budget control, keyword/ad language/landing page optimization and ad data analysis; ● Own Facebook campaign set up, campaign management, meticulous monitoring and reporting, and testing execution. ● Analyze competitors' products, draw up daily ad promotion plans and implement progress tracking to make sure the ROI at a high level. ● Generate monthly reports on a schedule using aggregate tools ● Provide insight and strategic recommendations to consistently improve campaign performance
● 2+ years experience in digital campaign management: primarily search, display, paid social ads ● Google Adwords certification is a must. Previous Ecommerce experience is preferred ● Ability to measure the effectiveness of strategy (rankings, traffic, conversions) and make decisions based on data. ● Good project and time management skills Description As an advertising specialist, you will be responsible for driving our clients’ ad strategy, implementation and reporting. You will work closely with other departments to drive success and scale in our clients’ projects. The role is suited to one who is trained, data-driven, detail oriented and capable of constantly adapting to new environments.
Marketing / Advertising / PR