Principal Missions: • Proactive PR campaign development and support: creating and executing proactive campaigns, events and announcements, from tactical short-term opportunities to long term campaigns. • Proactive media relations: building and maintaining strong relationships with jey journalists that influence perceptions across our brands with technology, consumer affaires, games, entertainment, lifestyle and press in trade. • Reactive press office management: working with our PR agency and day-to-day management. You will review a wide range of press, social media, determine the best course of action and manage the request to the best possible outcome. • PR materials management: draft prep materials, pitches and press releases; maintain the PR calendar, industry events, opportunities, relevant editorial lists, awards, and submission deadlines; monitor and evaluate coverage in the press and cross social channels. • Event execution: organize and execute brand, marketing, PR related events, including messages building, invitation, planning of creatives, logistics etc. • PR KOLs: helps on execution on ePR & KOLs. • Basic PR management: KPIs and ROI management; monthly report of PR coverage, PR analysis report, interview arrangement, media training arrangement, measure and report event performance. etc.
Requirement : • 3-5 years experiences in PR & event organization in overseas business. Hightech or gaming domain working experiences or good understanding on High-tech or gaming products are highly preferred. • This position requires great communication skills and organizations and requires good stress management. • Enthusiastic, positive, proactive, creative and brave! Teamwork, responsible, efficient, sociable, attention to detail, problem-solver. • Working language and most of the communication is in English. • You are passionate about new technologies and gaming.
Marketing / Advertising / PR
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