Belén

Digital Marketing / Brand Marketing / Events / Marketing Specialist
33 years oldOther marketing positionsCome from Spain Living in Shanghai
Language: English, Spanish
Mandarin: not at all

My experience and projects that I have carried out, I have been able to develop capabilities in which I can put myself at your disposal. What are my knowledge and experiences in sectors such as hotels, ceramic, automotive, product design and advertising and marketing agencies. In addition, my command of languages such as English has helped me to work in companies, being able to collaborate with international teams, as well as helping me to develop my teamwork skills and quickly adapt to various work environments.

Marketing Responsable
MERCEDES-BENZ AUTOPRIMA
Dec 2021 - Sep 2023(2 years)

Marketing departament Head: Web pages maintenance with Adobe CMS, RRSS content plan (organic and PPL), Google Ads, SEO, Emailing (Mailchimp), SMS, Banners, Marketplaces, online and offline press, press releases, coporate videos directions, videos development for RRSS, corporate identity creation, merchandising design, Radio, Print, Exteriors, PLVs designs... Events organization: headquarters inaugurations, test drives, products presentations, press conferences, etc.

DIGITAL MARKETING
FREELANCE
Dec 2019 - Dec 2021(2 years)

Product catalog databases. Product catalog controling and management at marketplaces such as Bulevip, Promofarma and Amazon. Product catalog upload, control and maintenance of more than 10,000 references. Troubleshooting the product catalog and web images. Images edition with Photoshop. Database with Excel. Community Manager. Design, development and maintenance of the e-commerce with Wordpress. SEO strategies. Google Ads campaigns. Social media.

Digital Account Executive.
OGILVY & MATHER
Oct 2017 - Dec 2019(2 years)

Digital projects planning: media plans, sites, microsites, emailings, display campaigns and RRSS. Briefings reception and analysis. Creative and technological teams coordination for the development of projects. Management of digital advertising content support with the Social Paid Media and Google SEM platforms.

Global Digital Platforms Support.
MELIÁ, HOTELS INTERNATIONAL
Sep 2015 - Sep 2017(2 years)

Digital advertising content management support with the Social Paid Media and Google SEM platforms. Collaboration in the creation, control and analysis of Facebook, Instagram and Google AdWords campaigns. Collaboration in the proposals for the campaigns creation. Collaboration in the creation of Prospecting (recruitment), Branding and Remarketing campaigns. Brand protection control globally responsable.

ESIC, Business & Marketing School
, Marketing
Sep 2010 - May 2015(5 years)

Marketing Degree

ESIC, Business & Marketing School
, Communication & PR
Sep 2010 - May 2015(5 years)

Communication & PR Degree

Google AdsGoogle AnalyticsWordpressMicrosoft OfficePresentationsPOS DesignEvents OrganizationsAdobe PhotoshopAdobe PremierFacebook AdsInstagram AdsPrestashopAdobe CMS